Lead Marketing Management

In short

The Marketing Management Senior Lead China is a strategic, entrepreneurial and dynamic marketer to take On to the next phase in China. You will partner closely with the local country team and Head of Marketing to craft and deliver the long term brand and marketing plan, authentically bringing to life On’s mission and shape the future of run culture in China. You will own On’s interactions with the Chinese consumer end to end across function, with a dedicated focus on accelerating brand awareness and authentically positioning On as a Premium sports brand with Performance Running at its core. You will own all marketing campaigns and brand moments for China and collaborate daily with the Global and Regional teams to provide a critical point of view to address market needs and drive maximum impact.

Your Mission

• Craft and bring to life an impactful and seamless integrated GTM plan, campaign strategy and rollout plan across verticals, delivering a consistent brand message that stretches our brand ambitions - brand growth,development, and awareness.
• Provide insights and feedback for the Head of Marketing Greater China from planning-execution-reporting of Brand and Product Campaigns, Chinese brand moments and key cities strategies.
• Collaborate closely with the local Brand Comms and Brand Experience functions, as well as the regional Brand Design team, product & merchandising, and the Commercial teams, including eCom and CRM team in China
• Ensure that all relevant initiatives across the full marketing channel mix are implemented on time and within budget.
• Together with your team, be the ear-to-the-ground and gateway to the Chinese consumer landscape, reporting on trends, sentiments and broader societal topics, informing & influencing critical business decisions.
• Effectively prioritize and coordinate multiple projects simultaneously, ensuring smooth workflow, timely delivery, and alignment across cross-functional teams.
• Oversee quarterly and annual brand health tracking, collaborating with research partners and internal teams to measure brand equity, audience sentiment, and campaign effectiveness, ensuring insights inform future marketing strategies.
• Inspire and guide other marketing management team members to deliver excellence in campaign execution, creative development, and strategic thinking.

Your story

• Minimum 8 years of proven successful track record of progressive experience within Marketing roles across various functions such as Brand Marketing, Brand Planning, Brand Management， Communications, Digital Marketing
• An innovative and creative personality with a strong business acumen, capable of leading with a growth and explorer mindset and inspiring a talented campaign team, as well as cross-functional peers.
• Experience in a dynamic leadership role and project management , with strong capabilities of communicating & collaborating with diverse functional team, both globally and locally
• Ability to stay current and build upon Marketing best practices and trends, turning these into a cohesive, localized brand strategy.
• Fluent in Chinese and English, with the ability to travel based on business needs/fluctuation.

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.