Lead - Integrated Media

In short

We are excited to offer the position of Integrated Media Lead to an entrepreneurial professional eager to join our growing China team. Our mission at On is to ignite the human spirit through movement. Inspired by athletes. Powered by Swiss engineering. Move with us, and Dream On. On is a globally fast-growing running brand. Our success is built on exclusive collaborations with the best sports stores and a premium service concept. We aim to inspire runners across the APAC region. As a Swiss company, On operates with greater speed, customization, and creativity than conventional brands.

Your Mission

• Integrated Media Planning & Buying: Plan and execute media strategies across online and offline channels, including digital platforms, social media, OOH, transportation media, and mall advertising.
• Campaign Execution: Manage the full media buying process—from planning and vendor negotiation to booking, execution, and performance review—ensuring alignment with brand campaigns and product launches.
• Performance Monitoring: Track campaign performance using metrics such as reach, impressions, engagement, traffic, and brand impact, and provide insights to optimize future media investments.
• Agency & Vendor Management: Work closely with media agencies, OOH vendors, and platform partners to ensure efficient media placements and maximize media value.
• Cross-functional Collaboration: Partner with Brand Marketing, Communications, E-commerce, and Retail teams to ensure media plans support broader marketing and business objectives.
• Budget Management: Manage and monitor media budgets across channels to ensure effective and efficient allocation.

Your story

• 5-10 years of experience in media planning or buying, ideally across both digital and offline media.
• Experience managing OOH, mall media, and digital platforms.
• Strong understanding of integrated media campaigns and brand marketing.
• Strong analytical mindset with the ability to evaluate campaign performance.
• Fluent in Chinese and English is preferred.

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.