Lead - Digital Campaign

In short

We are excited to offer the position of Digital Campaign Lead to an entrepreneurial professional eager to join our growing China team. Our mission at On is to ignite the human spirit through movement. Inspired by athletes. Powered by Swiss engineering. Move with us, and Dream On. On is a globally fast-growing running brand. Our success is built on exclusive collaborations with the best sports stores and a premium service concept. We aim to inspire runners across the APAC region. As a Swiss company, On operates with greater speed, customization, and creativity than conventional brands.

Your Mission

We are seeking a Digital Campaign Lead to be the core driver of our digital marketing campaigns, bridging strategy, execution, and results. This role will oversee end-to-end digital campaign planning and implementation, lead cross-functional teams, and collaborate with internal departments (content, channel, global/local marketing etc) and external partners to achieve brand and business growth goals. The ideal candidate will have a strong background in digital campaign strategy, team leadership, and data-driven optimization.

Key Responsibilities: End-to-End Campaign Strategy & Execution:

• Design data-driven digital campaign strategies aligned with brand goals, covering channel mix and budget allocation. Oversee full campaign lifecycles from brief development, creative alignment, and timeline planning to launch, real-time optimization, and post-campaign analysis. Stay updated on industry trends and apply them to campaign innovation.
• Campaign KPI Setting and Performance Monitoring:
  Monitor digital campaign performance across channels, analyze key metrics (e.g., engagement rate, conversion rate, ROI), summarize actionable insights, and propose optimization strategies to enhance campaign effectiveness. Collaborate with the e-commerce team to align campaign efforts with platform-specific goals (e.g., Tmall, JD).

Stakeholder Alignment & Communication:

• Lead and motivate cross-functional campaign teams, assign tasks based on team members' strengths, set clear accountability, and foster a collaborative culture. Mentor junior team members by sharing campaign expertise and supporting their professional growth.
• Act as a key "bridge" between internal teams (content, design, channel, global marketing) and external partners. Communicate campaign goals, timelines, and requirements clearly. Present campaign plans and results to stakeholders (e.g., leadership, cross-functional teams) in a concise and persuasive way.

External Partner Management:

• Coordinate with external agencies (e.g., creative, media, shooting agencies) to ensure campaign delivery meets brand standards. Document and leverage agency resource sharing sessions to drive campaign innovation.

Problem-Solving & Adaptability:

• Proactively identify and resolve campaign bottlenecks with solution-oriented thinking. Adapt quickly to changes, pivot strategies timely without compromising quality or deadlines.

Your story

Exceptional Campaign Project Management and Stakeholder Engagement

• You possess strong project management skills with a proven track record of leading cross - functional projects related to digital campaign. This includes coordinating with design, marketing, and other teams to ensure seamless content production.
• Your stakeholder influence skills are top - notch. You can drive consensus among different departments, from product to channel, on content strategies and priorities, and deliver high - quality content within tight deadlines.

Digital Campaign Execution Experience

• You have hands - on experience in managing digital campaign across online platforms. This includes creating and curating content for Red, WeChat, Tmall, Douyin, and other e-commerce/social media platforms.
• You understand the unique requirements of each platform, from digital activation to short form videos.

Deep Knowledge of Digital Campaign and conversion

• You have a profound understanding of digital campaign tools
• You are well - versed in business conversion through campaign, understanding how to drive traffic and business through campaign to all channels. You can develop campaign strategies that align with brand values and marketing objectives, from awareness - building to conversion.

Data - Driven Content Optimization Skills

• Your strong analytical skills enable you to be data - driven in campaign creation. You have experience in working with campaign - related KPIs such as brand search，engagement，CTR, CPC and traffic to ecom destinations.
• You can segment audiences based on data insights and create personalized content for different user groups. This includes using A/B testing to optimize campaign for better performance.

Bilingual Proficiency

• You are fluent in both English and Chinese. This allows you to confidently communicate with local creators, marketing teams, as well as global stakeholders, ensuring that global campaign strategies are effectively localized and vice versa.

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.