Lead – Brand Experience DTC, APAC

In short

As a Retail Marketer, you’ll develop and execute global marketing campaigns that drive product awareness, engagement, and sales across retail channels. Partnering with cross-functional teams, you’ll align brand strategy with retail initiatives to deliver impactful campaigns, enhance customer experiences, and support product launches. Key responsibilities include managing the retail brand calendar, leveraging consumer insights, and optimizing campaigns to maximize impact at retail touchpoints—driving both brand growth and revenue.

Your Mission

• Shape On’s retail brand experience for APAC DTC by collaborating with APAC HQ (Brand Experience, Marketing, Creative Studio) and local market teams to adapt and implement innovative retail campaigns and evergreen in-store storytelling.
• Lead the planning and alignment of APAC DTC retail campaign calendars with key stakeholders (APAC HQ Marketing, Brand Experience, Local Marketing, Commercial teams).
• Translate and execute On’s global retail strategy across APAC DTC, ensuring localization while maintaining brand consistency.
• Collaborate closely with APAC campaign design, APAC campaign production, and APAC VM teams to adapt and scale latest global/APAC campaign toolkits and brand experience initiatives to empower APAC local markets’ retail marketing and brand activation teams while ensuring consistency and implementation excellence.
• Lead zoning and customer journey key touchpoint planning for all new store openings, ensuring seamless brand experience execution in collaboration with APAC VM, Store Design & Construction, and Local Marketing teams.
• Champion process improvements to enhance the efficiency and impact of APAC retail initiatives.
• Uphold On’s brand identity, ensuring aesthetic consistency and excellence in all regional retail executions.
• Align storytelling across all DTC tiers, harmonizing messaging with broader marketing strategies.

Your story

• 5+ years experience and expertise in retail brand experience/ retail marketing/visual merchandising, with solid brand-side experience, bringing a creative and solution-oriented mindset to strategy and execution.
• A keen eye for design and aesthetics, ensuring all retail initiatives are visually compelling and aligned with On’s brand identity.
• Exceptional communication and stakeholder management skills, with the ability to collaborate effectively across cross-functional teams and external partners.
• Proven success in managing agency partnerships and executing impactful marketing activations across diverse markets.
• Thrives in fast-paced environments, with agility to innovate and adapt. Ability to lead direct and indirect teams in a highly matrixed, international organization.
• Strategic thinker with creative problem-solving skills and strong business acumen.
• Willingness to travel within APAC (approx. 20%) based on business needs.
• Fluent in English (written and spoken).

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.