Head Of CRM

Why Join DAZN?

Joining DAZN in New York means being part of a global sports entertainment powerhouse driving innovation in CRM strategy and customer engagement.  You will work at the intersection of cutting-edge technology, world-class content, and strategic marketing to shape how fans across our North American markets engage with DAZN. With a mission to deliver emotional, data-driven connections that drive platform engagement and subscriber growth, this is your chance to make a global impact and be part of a team changing the future of sports broadcasting.

The Role:

As Head of CRM, you will lead the global retention and CRM strategy for some of DAZN’s most important partnerships. You will oversee the creative and data-driven execution of CRM campaigns to engage fans, collaborating with internal teams and partners to grow subscriber numbers, reduce churn, and maximise lifetime value. You’ll spearhead test-and-learn programs, drive product capability and harness data and AI for optimal segmentation.

Salary Range: $150,000 - $180,000. This is hybrid role which will be based mostly on site from our New York office.

Department

RS-292 - O06

Employment Type

Permanent - Full Time

Location

US - New York

Workplace type

Hybrid

What You'll Be Doing:

• Define and own the CRM strategy across a multi-sport landscape
• Deliver key KPIs in acquisition, engagement and retention, guiding the business the on areas of focus and headroom.
• Driving the team’s full utilization of CRM tools to improve capability and efficiency in delivery 
• Maintain high levels of reporting across multi-channel output, to understand user trends, manipulating data to inform decision making. 
• Own world-class lifecycle marketing automations that maximize fan engagement, reduce churn, and increase acquisition. 
• Collaborate with retention, product, tech, content, UX, and analytics teams to deliver integrated CRM output.
• Own UX lifecycle journeys, contributing to CRM KPIs – cancel flow, MyAccount
• Lead performance reviews with internal teams and stakeholders to track success and optimize efforts.

What You'll Bring:

• Ability to thrive in a fast-paced, international environment with evolving priorities.
• Extensive CRM strategy and leadership experience within subscription businesses or sports rights holders.
• Proven track record of building and scaling lifecycle marketing programmes that demonstrably improve retention, engagement, and customer lifetime value 
• A passion for major North American sports and a strong understanding of what it means to be a fan.
• Excellent stakeholder management skills across matrixed organisations and global partners.
• Ability to thrive in a fast-paced, international environment with evolving priorities.
• Open-mindedness, adaptability, and a willingness to embrace new technologies and business change.
• Strong problem-solving abilities and the capacity to deliver results under tight deadlines.

Benefits

Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.