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Head Of Brand Operations

  • Herzogenaurach, Germany
  • Full time
  • Competitive
  • 16th March 2026
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Full Description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

  • Leads, inspires and develops the individual team members and foster a strong team dynamic

  • Works closely with the GTM management team and GTM x-div Ops to ensure a smooth & aligned GTM process

  • Leads the divisional Ops team to ensure synergies, standardization of processes and best-practice development & sharing

  • Influences the optimization of the GTM process and tools

  • Leads the divisional operational team in order to be the central point of contact & communication for BUs and area regarding the seasonal information packs (FLOWS, MERCH PAGES, VLPS, Sneaker Calendars, sell-in tools etc.)

  • Drives communication with the markets - Is THE contact person for all GTM Divisional related queries

  • Builds strong links and drives the divisional ops team to coordinate milestones communications/meetings between Global GTM, BUs and Areas. Such as: Merch reviews, Line Freeze, Cancelation rounds, Sample rounds

  • Ensures & coordinates the maintenance the different systems with range information such as Tier 1, 2, 3, 4 initiatives. Mandatory ranges, segments, ISDs

  • Drives projects to standardize and to improve transparency and communication with the markets and the BUs across divisions

  • Facilitates business performance reports across all product categories, retail and wholesale, as well as regions and key countries to keep track of respective business development

  • Support GTM management team with the establishment of KPI targets and track defined KPI targets

  • Owns the monthly newsletter buildup

  • Works closely with GTM director & Merchandising coordinating, influencing, and steering the strategic aspects of GTM. More concretely the Key initiatives characterization models, BU and Marketing interactions related to Brand Building GTM processes like ROI project, Insights Packs, product lifecycles.

Your talent

  • 10-15 years of related experience

  • Ability to work cross-functionally in a global organization

  • International/Global mindset: experience taking into account the needs of local markets

  • Creative thinking, an eye for detail, and a feel for great design

  • Must be resourceful, self-motivated and proactive

  • Must be detail oriented and organized; ability to work across four seasons at once, al in various stages of development

  • Excellent written and verbal communication skills, to include creative briefs, and presentations

  • Strong presentation skills

  • Strong knowledge of MS Office programs and Adobe Creative Suite (especially PowerPoint)

  • Ability to manage a budget process, from forecast to tracking

  • Ability to stay focused while working under tight deadlines

  • Entrepreneurial spirit and energy

  • Ability to manage a team and conduct the interview/hiring process as necessary

  • Domestic and international travel required

  • Strong Digital/Interactive background a plus

  • Foreign language a plus, but not required.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The organisation

PUMA Logo
PUMA
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees

FOREVER is our mindset. FASTER is our attitude. Ready to write the future history of sports and culture? Join the #PUMAFam.

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