Senior Manager PR

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

• Building and coordinatingEuropeanPR strategies, tools and frameworks, following globalGuidelinesand using areaexpertiseand local language execution. 

• Coordinatethe communicationwith global/regional/local PR teams and serve as internal point of contact

• Coordinate with global/regional/local PR teams media events and interviews with key brand assets for global media partnerships and editorial coverage, as needed

• Facilitateglobal/regional/localambassadorcoordination and communication withglobalBusiness Units, Entertainment and Sports Marketing.

• Create and adapt relevant global PR materialsinto the region,inclusive of press releases, productpitches and internal/external asset activation

• Act as a PUMA representativeatEuropean/area forpress events and activations.

• CreatingregionalMedia Comms, global cross-functional Media Monitoring and Press Review Reports.

• Organize andfacilitatethe ordering of seasonal global PR samples andseedingprograms to support the regional and local PR Teams.

• ManagingregionalPR calendar and media outreach tools for the brandbased on global PR guidance.

• Manage,selectand lead regional PR Agency.

• Ensure and maximize product coverage in validated PR channels as bases for LLM search and product recommendation.

Your talent

• You demonstrate strong skills in developing European PR strategies and applying the right PR tools and communication frameworks.

• You excel in media relations and know how to create, adapt, and distribute press materials effectively across different markets.

• You coordinate seamlessly with global, regional, and local PR teams to ensure smooth communication and aligned project execution.

• You manage ambassadors and talent confidently while collaborating closely with Business Units, Entertainment, and Sports Marketing.

• You bring strong project management abilities to oversee PR calendars, agency partners, seeding programs, and the logistics of press events.

• You use your analytical skills to conduct media monitoring, create press review reports, and evaluate product coverage across validated PR channels.

• You apply deep market understanding and local language expertise while representing the brand confidently at press events and activations.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.