Director, PR & Marketing

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

We are looking for a Director, PR & Marketing to develop and lead our agency-wide plan to positionWassermanas a thought leader acrossstrategy, creative and experientialinsport, music and entertainment.

The role’s core objective is to build external awareness of our capabilities, increase relevance withCMOs and senior marketers, and ultimately drivehigh-quality leads into our new business pipeline.

WHAT YOU WILL BE DOING

• Develop and deliver aquarterly thought leadership programmealigned to our four core service pillars:Partnerships | Strategy | Creative | Experiential
• Create a series ofopinion-led articles and POV pieceseach quarter that demonstrate our expertise, credibility and cultural relevance.
• Manage and activate senior leadership LinkedIn presence, including:
  • Planning individual content strategies aligned to each leader’s service focus
  • Amplifying agency thought leadership
  • Engaging meaningfully in relevant industry conversations
• Delivermonthly reactive commentaryaligned to the industry news agenda and our live work, ensuring Wasserman has a consistent and credible voice in market.
• Create and managecontent across social, email and outreachto support:
  • Thought leadership
  • Events and hosting
  • Industry moments and partnerships
• Lead theawards strategy for B&P, including identifying opportunities, shaping narratives and managing submissions.
• Supportlead development and nurture activity, working closely with senior stakeholders to help convert awareness and relationships into pipeline opportunities.
• Attend events and support wider Marketing and Outreach team to plan and deliver our pipeline.

THE SKILLS AND EXPERIENCE YOU NEED

• Ambitious, self-starting and highly driven, combiningtenacity with considered thinkingto create and produceinspiring, provocative and intelligent thought leadership.
• Commercially focused with a strong new business mindset, understanding the role that ideas, insight and thinking play in opening doors and supporting growth.
• Experienced in the agency landscape, with a clear understanding of how agencies position themselves, generate momentum and support new business efforts.
• Passionate about thetrends and themes shaping brands and marketing, with a strong interest insport, music and entertainment.
• Comfortable workingindependently with a high degree of accountability, and confident collaborating closely withsenior leadership, anticipating needs and supporting them effectively.

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Wasserman is proudly an equal opportunity employer. We are always searching for the most passionate and talented people from all backgrounds and experiences to join us.

20 years into our evolution, we continue to expand services and geographies across the exciting and extraordinary worlds of sports, music, entertainment and culture.

We are committed to making a meaningful difference and driving real change when it comes to diversity equity and inclusion — not only among our employees, but in how we serve clients and push the industry at large.

If this sounds like a place you’d like to work, let’s talk!

Wasserman is a global leader in sports, music and entertainment. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.