Director, Loyalty Benefits

Overview

Are you ready to shape the future of sports fan engagement? Fanatics is building a leading global digital sports platform; with our loyalty currency FanCash and loyalty program Fanatics ONE that connects fandom across the ecosystem. We’re building an integrated, personalized, and immersive loyalty experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community.

Fanatics’ Director, Loyalty Benefits will be responsible for designing, scaling, and optimizing the portfolio of loyalty benefits that deliver differentiated value to Fanatics ONE members and FanCash users. This leader will set the benefits roadmap, balancing fan delight with cost efficiency and measurable business impact. They will oversee the day-to-day operations of benefit fulfillment, while also sourcing and managing partnerships that expand our benefits ecosystem through unique products, experiences, and access.

Responsibilities 

• Set the benefits portfolio roadmap for Fanatics ONE and how they can be activated for FanCash utility, ensuring the right mix of gifting, marketplace rewards, experiences, and partnerships to drive engagement, retention, and LTV.
• Manage teams that oversee physical gifting operations and fulfillment, ensuring seamless execution of large-scale and personalized gifting programs, with strong vendor management and process rigor.
• Source and expand benefit supply through strategic partnerships with the rest of Fanatics and with athletes, leagues, and brands, delivering differentiated access and experiences for members.
• Act as the economic steward of benefits, partnering with analytics to forecast demand, track budget vs. spend, and optimize reinvestment ROI.
• Drive benefits innovation and differentiation, piloting new offerings such as sweepstakes, marketplace activations, and exclusive experiences that set Fanatics ONE and FanCash apart.
• Partner cross-functionally with Strategy & Ops, Analytics, CRM, and Marketing to integrate benefits into program strategy, measurement frameworks, and member communications.
• Represent Loyalty Benefits to senior leadership, reporting on portfolio performance and aligning on investment trade-offs and strategic priorities.

Experience and Skills

• 10+ years of experience in loyalty, partnerships, consumer strategy, or related fields, with a track record of building and scaling benefit portfolios or rewards ecosystems.
• Proven leader with experience managing high-performing teams across both strategy and operations.
• Exceptional attention to detail and a desire to build processes that can scale.
• Strong background in partnership development, vendor management, and benefit fulfillment, with the ability to balance creative innovation and operational discipline.
• Excellent quantitative and analytical skills, with experience forecasting demand, managing budgets, and measuring ROI.
• Ability to craft and communicate a compelling benefits strategy that resonates with fans.
• Exceptional cross-functional collaborator who thrives in fast-paced, entrepreneurial environments.
• Bachelor’s degree in Business, Marketing, or related field; MBA a plus.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.