Director, Brands

Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

In Canada, we’ve proudly been recognized as the Sponsorship Marketing Council of Canada’s ‘Agency of the Year’ for 5 of the past 6 years.

As Wasserman supports hybrid working environments and also acknowledges the benefits of in-office collaboration, our global policy is 3-days per week in-office.

Job Overview

As a key member of Wasserman’s industry-leading Strategy & Consulting division, you will take a leadership position on the team responsible for providing strategic marketing services for corporate brand clients. This team specializes in delivering insight-led and data-driven brand strategy, specifically in the areas of sponsorship, sport, entertainment and culture. Client deliverables will include market landscapes, competitive analysis, partnership & program evaluation, partnership negotiation, business planning and other services aimed at guiding a brands strategy and investments.

What You'll Do

• Foster a positive, collaborative, teamwork environment aligned to Wasserman’s inclusive company culture and values
• Mentor, manage, and develop a high-performance team of consulting professionals
• Lead and manage multiple, senior client relationships with a steadfast commitment to exceptional service 
• Produce a wide range of thoughtful, data-led models and deliverables designed to guide client goals, objectives, business plans and marketing strategy for key partnerships.
• Direct the development and implementation of brand and client solutions across internal business units including creative strategy and development, concept/campaign ideation and measurement frameworks
• Synthesize significant amounts of data through quantitative and qualitative analysis and translating findings into accessible, high-impact insights
• Develop detailed and tactical roadmaps & frameworks that align strategy to implementation
• Lead detailed program and partnership evaluation, utilizing proprietary and industry measurement tools
• Build and oversee the creation of design-forward, narrative-driven visual presentations
• Create sophisticated thought leadership deliverables, bringing a well-informed, inspired point of view
• Drive project management, determining critical milestones, guiding internal parties and reporting results
• Collaborate with the integrated services team on client deliverables across creative, content, and experiential services
• Think daily about business development and new revenue opportunities with existing clients and potential clients.
• Work closely with senior leadership to facilitate deal structures and negotiation strategy of accounts, crafting the best business structures for entering or renewing agreements.  
• In partnership with senior leadership team, perform analysis and making recommendations on capacity planning, staffing structures, and critical milestones

What We're Looking For

As a passionate, analytical thinker, you get excited when presented with a business or brand challenge, bringing equal parts art and science to inform your approach to problem solving. You are detail oriented with a proven ability to unlock insight through research, and you anchor all strategic decision making in established facts. Equally important is your ability to communicate recommendations in an impactful manner whether verbally, visually or through compelling copy writing. You have no problem rolling up your sleeves to get the work done but also provide your team with appropriate autonomy to develop their skillsets. 

The successful candidate can quantify success in brand strategy or consulting within a professional services environment, bringing the following credentials: 

• 10+ years relevant experience; developing sponsorship marketing solutions for brands
• 5+ years of proven people leadership experience
• Direct experience in account and project management in a supervisory role
• An experienced, inclusive and open-minded people leader that empowers people through coaching and collaboration
• A proven client-first mindset, with the ability to build confidence and enhance relationships through exceptional communication
• Strength and comfort in presenting materials to a variety of audiences from entry level to C-Suite both internally and externally
• Demonstrated expertise in strategy development with professional knowledge of the sponsorship and marketing industry
• Strong ability to independently disaggregate issues, identify root causes and recommend brand-relevant and category-altering solutions
• A creative thinker, seasoned at creating narrative-driven presentations supported by strong data visualization and graphics
• Ability to drive results through the development of process and structure
• Working knowledge of project management fundamentals, with sharp attention to detail and exceptional organizational skills
• Excellent analytical capabilities across qualitative and quantitative research, data visualization, and technical writing
• A skilled and effective negotiator with familiarity with contractual language
• Demonstrated strength and in-depth experience with Microsoft Excel as well as a proficiency in designing rich and impactful decks in PowerPoint / Keynote
• Experience working with syndicated research tools (i.e. Vividata/Nielsen, Scarborough, GWI) is an asset but not required
• French fluency, both verbal and written, is an asset but not required

If you are a driven, forward thinker who wants to be part of a high-performance agency that puts people first, then we’d love to hear from you!

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.