Digital Products Coordinator

Who We Are:

WWE® is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW and Netflix. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

About the Role

We are seeking a Digital Products Coordinator to join our Digital Products Team and help strengthen the operational foundation of our product organization. This entry-level role is designed for someone early in their career who is detail-oriented, eager to learn, and passionate about fan experiences. The ideal candidate is curious about how digital products are built, thrives in cross-team collaboration, and is motivated to grow into broader responsibilities as part of a fast-moving product environment.

In this role, you’ll collaborate with product, marketing, and content teams to design and deliver user journeys, fan experiences, and sponsorship activations. Core responsibilities include creating and maintaining documentation that highlights opportunities to connect the business with fans in meaningful ways, measuring and reporting on engagement across those journeys, and advocating for the fan perspective. You’ll help ensure experiences are both impactful for the business and respectful of the fan, driving growth while safeguarding quality interactions.

What You’ll Do:

Daily Operations:

• Coordinate regular, day-to-day digital engagements with internal business units

• Help build fan journeys or assets related to fan journeys (e.g., custom QR code, an email campaign, a dedicated banner, etc).

• Maintain internal records, update documentation, and ensure operational accuracy across tools and platforms.

• Work with Sponsorship teams to ensure accurate and up-to-date reporting on sold engagements and facilitate achieving or exceeding those targets.

Support and Development:

• Develop, manage and maintain fan journey and product support documentation.

• Liaise with marketing and design teams regularly to ensure product representation and digital initiatives remain on-brand and up to date.

• Support testing and quality assurance activities when needed.

• Evangelize untapped opportunities to drive fan awareness of key business objectives.

Tracking & Reporting:

• Coordinate with data teams to expand on and maintain key performance dashboards.

• Work with marketing and partner teams to ensure reliable campaign attribution to ensure best possible ROI on user engagements.

• Communicate progress updates and flag potential risks or delays.

Research & Development:

• Assist in researching market trends, user needs, and potential product opportunities.

• Gather and organize data to support product evaluations and business case development.

• Summarize findings and present recommendations to the product team.

 Who You Are:

• Effective at managing multiple tasks simultaneously and comfortable taking on responsibility

• Super organized with a high level of attention to detail

• Strong communication skills – both written and verbal; a good storyteller

• Analytical mindset with an eagerness to solve problems and propose improvements

• Comfort working with tools such as Google Workspace, Jira, Asana, Airtable, or similar (training provided if needed)

• 1–2 years of experience in a product operation, project coordination, or similar support roles

• Enthusiasm to learn and to expand your product management and business operations knowledge and skillset

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