Digital Marketing Manager

At DAZN Bet, we are opening up the world of betting and gaming for our customers, providing an interactive, accessible and social product. Ensuring a safe betting experience for sports fans across multiple regulated markets, whilst being able to enjoy their favourite sports via live streaming.

We are seeking for a Digital Marketing Specialist – Germany & UK who will lead on providing the brand proposition and campaign direction for the local market in Germany & UK. You will work closely with the Leadership Team and Central Marketing functions to define a clear brand proposition aligned to the overall business strategy. 

The ideal candidate should drive customer acquisition & engagement and will be responsible for developing and executing data-driven digital marketing strategies that maximize brand awareness and customer conversion. Working closely with internal teams and external stakeholders, you will play a crucial role in positioning DAZN Bet as a new interactive sports betting brand in the world.

As part of the DAZN ecosystem, DAZN Bet is committed to deliver responsible and engaging betting opportunities to sports fans across the globe. Therefore, our objective is to provide unique customer experiences through tailored fan-engagement and the job holder will be tasked to implement strategies and projects that deliver revenue upside to these areas. 

Department 77-288 - Revenue - Revenue Innovation Employment Type Full Time Location Austria Home/Remote Workplace type Hybrid As our new Digital Marketing Manager, you’ll have the opportunity to:

• You’ll be involved in planning and developing creative marketing campaigns to drive customer engagement and business growth.
• Develop and implement multi-channel digital marketing campaigns (SEO, PPC, Social Media, Affiliate Marketing, Display Advertising and E-Mail-Marketing) to drive customer acquisition and engagement.
• Work closely with internal and external group stakeholders understanding consumer (behaviour) trends and defining unique value propositions with a customer-centric approach.
• Manage and optimize paid media campaigns, ensuring efficient budget allocation and performance tracking to maximize ROI.
• Mange the SEO strategy by working with content and technical teams to improve organic search performance and visibility.
• Collaborate with content, design, and CRM teams to create engaging and localized marketing materials tailored to the sports-betting interested audience.
• Leverage data analytics and insights to drive campaign optimization, conversion rate improvements and personalization strategies.
• Establish strong working relationships with teams across DAZN & DAZN Bet to identify new revenue streams and opportunities to improve overall customer experience.
• Analyse and monitor business/market trends to define new growth opportunities in alignment with senior management.

You'll have:

• Experienced professional with minimum 3+ years’ experience in digital marketing – preferably within the sports-entertainment or gaming/betting industry.
• Proven experience in Performance Marketing and Paid Media with strong understanding of consumer/sports-fan behaviour.
• Comfortable working in a fast-paced, dynamic and international environment with a strong data-driven mindset.
• Someone with passion for sport, in particular football, with a deep understanding of what it means to be a fan across multiple sports.
• Comfortable with high-level, strategic thinking, and hands-on implementation, with close attention to detail. 
• Smart, creative and bold, but at the same time highly data-driven and analytical individual to evaluate marketing campaigns and drive business growth.
• Knowledge of operating in gambling-regulated markets is beneficial: local gambling regulations, advertisement restrictions and marketing possibilities.
• Detail-oriented mindset with strong written and oral communication skills in English language. German is a plus.

About DAZN At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 
As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.   DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:   Agility and creativity fuel growth and innovation, to Make It Happen. 
Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 
Collective ambition builds optimism and success, in order to Win As One. 
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 
Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone. If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can. We look forward to hearing from you.