Copywriter

Why Join DAZN?

DAZN is redefining how fans experience live sport, delivering world-class content across football, boxing, and more to millions of viewers globally. In the DACH market, storytelling plays a critical role in connecting fans with the moments that matter most. Joining DAZN Creative means becoming part of an ambitious in-house agency where creativity, speed, and impact go hand in hand. You’ll work closely with local marketing teams while collaborating with global brand partners to ensure consistency and innovation. If you’re passionate about sport, love crafting compelling copy, and thrive in a fast-moving environment, DAZN offers the opportunity to shape how live sport is experienced across the DACH region.

The Role:

As Copywriter for the DACH market, you’ll own customer-facing copy across acquisition, engagement, and retention channels. Working within DAZN Creative (EMEA), you’ll help define and evolve DAZN’s tone of voice locally while aligning with global brand principles. Your primary focus will be marketing and CRM communications across the customer journey, from awareness through to subscription and loyalty. You’ll also support broader campaign work across media, product, and partnerships. This role suits a confident, commercially minded writer who understands how to balance creativity with performance in a data-led sports media environment.

Department

77-803 - Subscriptions - Creative Services

Employment Type

Permanent - Full Time

Location

Germany - Munich

Workplace type

Hybrid

What You’ll Be Doing:

• Owning copy across digital acquisition touchpoints, including paid media, landing pages, and purchase journeys
• Writing CRM communications such as email, push notifications, onboarding, and event promotion
• Developing promotional messaging for acquisition, retention, and upsell campaigns
• Shaping and scaling DAZN’s tone of voice across the DACH market
• Contributing copy for integrated campaigns across digital, OOH, print, radio, and TV
• Writing on-product promotional copy and partnership assets, including app store descriptions
• Supporting CTA development, marketing claims, and product feature naming
• Acting as a copy consultant to ensure local relevance and brand consistency

What You’ll Bring:

• Native-level German with strong English language skills
• Experience writing engaging, performance-driven marketing copy
• Strong attention to detail and confidence editing your own work
• Understanding of brand tone of voice and localisation best practice
• Passion for sport, particularly football and major European competitions

Benefits

Benefits include access to DAZN, 30 days’ annual leave, pension contributions up to 3%, a family friendly community, learning and development resources, opportunity for mobile working and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.