Business Development Director

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Wasserman Live specializes in delivering branding and signage, custom fabrication, live event production and experiential operations across sports, music, entertainment and culture. Working with the world’s most iconic properties and brands, we elevate live events to make them unforgettable.

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70+ cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit .

Job Description

Business Development Director – Experiential Operations

Wasserman is a leading marketing, management, representation, and sales business that serves talent, brands, and properties on a global scale. We operate at the epicentre of sports, music, entertainment, and culture, empowering clients, igniting passions, and inspiring fans worldwide.

Wasserman Live specialises in delivering branding and signage, custom fabrication, live event production and experiential operations across sports, music, entertainment, and culture. Working with the world’s most iconic properties and brands, we elevate live events to make them unforgettable.

We are looking for a commercially savvy and creatively driven Business Development Director to lead our experiential new business initiatives. From brand activations to live moments that connect fans and audiences worldwide, this is an opportunity to help shape memorable work with some of the most iconic names in sport, culture, and entertainment.

You’ll bring a strong network of industry contacts (brand, agency, and rights holder side), and a reputation for opening doors and leading strategic conversations.

WHAT YOU WILL BE DOING:

• We are seeking a well-connected Business Development Director to generate new business opportunities in live events and brand experiences. The role requires someone with pure-play brand experience who has a strong network of contacts.
• Leverage your established industry network to unlock new opportunities, secure meetings, and drive meaningful conversations with key decision-makers.
• Lead on pitch opportunities with support from the experiential project management team
• Work with the senior management team on experiential and live events business strategy, client reviews and commercial reporting
• Creation, management and conversation of the new business pipeline
• Active use of Commercial tracker to provide continuous information flow on all client activity
• Qualifying external new business opportunities and recommending agency resources to convert
• Responsibility for the prospecting and engagement of potential clients, including outbound contact
• Management of any external new business suppliers, if required
• To develop a complete understanding of core and prospective client needs (and challenges), both current and future
• To take ultimate responsibility for ‘hunting’ revenue generation to new/prospective clients, and as required for existing clients
• To sell experiential strategic, creative and production propositions as developed by Wass Live and its group companies and marketing team

THE SKILLS AND EXPERIENCE YOU NEED

• Professional attitude with a proven track record of new business development and client servicing within the Experiential and Live Events sector
• A track record of bringing in briefs, holding relevant client relationships, and winning pitches
• A new business leader who is not afraid to take a hands-on approach to support a growing team
• A strategic and charismatic seller, able to engage senior client stakeholders, understand their problems and suggest experiential solutions
• Entrepreneurial outlook to experiential, be able to translate the benefits of experiential marketing to prospective clients
• Energetic and passionate about experiential and events, and the possibilities within the sector
• In touch with current trends and interested in future trends.
• Pioneering – Being constantly curious, taking risks to succeed, passionate about thought leadership
• Ambitious – Going the extra mile, eyes on the prize, rapid and ruthless focus
• Excellent communication and presentation skills
• Drive and enthusiasm to promote Wass Live and win new business
• A great team player, effective communicator, and problem-solver
• An experienced multitasker who can juggle multiple briefs, projects and tasks
• An understanding of the experience journey from pre, during and post live activations
• An understanding of digital and social media and how they can be used to support and amplify experiential concepts
• Down to earth (no egos need apply)
• The Business Development Director role is primarily based in Orpington (with some flexibility for hybrid working). However, it may require some national travel to engage and win new clients.
• Wasserman Live is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all. We do not discriminate based on gender, age, disability, religion, belief, sexual orientation, marital status, or race.

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Wasserman is proudly an equal opportunity employer. We are always searching for the most passionate and talented people from all backgrounds and experiences to join us.

20 years into our evolution, we continue to expand services and geographies across the exciting and extraordinary worlds of sports, music, entertainment and culture.

We are committed to making a meaningful difference and driving real change when it comes to diversity equity and inclusion — not only among our employees, but in how we serve clients and push the industry at large.

If this sounds like a place you’d like to work, let’s talk!

Wasserman is a global leader in sports, music, entertainment and culture. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.