Business Analyst - Custom Applications, AI Enablement, and Salesforce

Job Overview:

Wasserman is a culture-centric agency, serving the world’s best athletes, artists, brands, and properties. We have an exciting opportunity for a Business Analyst – Custom Applications, Salesforce, and AI Enablementto join our growing Technology team as we invest in AI to support how our teams work across sports, entertainment, and culture.

In this role, you will focus on custom-built internal applications and AI-enable solutions, partnering closely with business stakeholders and engineering teams to translate ideas into clear, build-ready requirements. You will help identify, shape, and embed AI-enabled capabilities into real workflows, ensuring solutions are practical, well-governed, and deliver measurable value for teams. 

You will also own Salesforce configurations and enhancements where appropriate, helping ensure solutions are well-scoped, feasible, and aligned to how teams work in practice.

About you – You’re a curious, collaborative problem-solver who enjoys rolling up your sleeves and working closely with teams to bring ideas to life through practical, build-oriented solutions. You enjoy partnering with both business and technical stakeholders to translate needs into clear requirements and you bring thoughtful judgment and a can-do mindset when navigating evolving tools, platforms, and ways of working. If you enjoy helping teams move from concept to delivery and seeing solutions adopted in the real world, we’d love to hear from you!

What You'll Be Doing:

Custom Applications & AI Solutions Analysis

• Gather and document business and functional requirements for custom applications, internal tools, and AI-enabled solutions
• Partner with engineering and integration teams to translate requirements into build-ready specifications
• Help define workflows, user journeys, edge cases, acceptance criteria, success metrics, and exception handling for new solutions
• Support initiatives involving automation or AI-adjacent capabilities, with a focus on usability, adoption, and operational fit
• Participate in backlog refinement, testing, UAT, and rollout support

Salesforce & Workflow Support

• Support Salesforce enhancements and configuration in partnership with admins and delivery teams, including objects, fields, flows, validation rules, and page layouts
• Help design workflows that span custom applications and Salesforce
• Provide input on data handoffs and system interactions to ensure clarity and consistency
• Experience with intake or workflow tools (e.g., Asana, Monday, Smartsheets) is a plus

AI Enablement & Business Value

• Partner with business stakeholders to identify and shape AI use cases aligned to productivity, automation, and efficiency outcomes
• Support AI pilots and phased rollouts, ensuring solutions are embedded into everyday workflows
• Act as a business-facing interface for approved AI tools and platforms
• Help assess feasibility, value, and readiness before initiatives move into delivery
• Promote adoption by ensuring solutions are understandable, practical, and well-documented

Collaboration & Delivery

• Work closely program, product, and technology leads to clarify scope, priorities, and dependencies
• Collaborate with engineering and platform teams to ensure requirements are feasible and well understood
• Ensure solutions are feasible, aligned, and avoid duplication, unnecessary complexity, or shadow systems
• Contribute to improving standards and processes for documenting and delivering requirements
• Support reviews of tools and workflows for newly acquired or onboarded teams, documenting gaps and helping transition to shared platforms

What We're Looking For:

• 4+ years of experience as a Business Analyst, Systems Analyst, or similar role
• Strong experience supporting custom applications, internal tools, or platform-based solutions
• Experience working with development or integration teams in build-oriented environments
• Working knowledge of Salesforce capabilities and configuration concepts (hands-on configuration experience is a plus, not required)
• Ability to understand system interactions and data flows at a conceptual level
• Strong communication, organization, and stakeholder coordination skills

Ideal Background

• Experience in media, sports, entertainment, or other fast-paced, relationship-driven industries
• Familiarity with enterprise platforms (CRM, financial systems, data platforms, workflow tools)
• Experience supporting globally distributed or international teams
• Curiosity and comfort working with emerging technology in governed, responsible environments

Base salary range: $120-130K, plus bonus potential if applicable for role.
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role 

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Wasserman is proudly an equal opportunity employer. We are always searching for the most passionate and talented people from all backgrounds and experiences to join us.

20 years into our evolution, we continue to expand services and geographies across the exciting and extraordinary worlds of sports, music, entertainment and culture.

We are committed to making a meaningful difference and driving real change when it comes to diversity equity and inclusion — not only among our employees, but in how we serve clients and push the industry at large.

If this sounds like a place you’d like to work, let’s talk!

Wasserman is a global leader in sports, music and entertainment. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.