Associate, Loyalty Strategy & Operations

Overview

As an Associate, Loyalty Strategy & Ops at Fanatics Betting & Gaming, you will be responsible for supporting the creation of customer facing loyalty campaigns and measurement of those campaigns. You will collaborate with cross-functional teams such as Commercial, Marketing, CRM, VIP, & Analytics to plan upcoming campaigns & recap previous campaign performance.

The ideal candidate is a natural problem solver with a high attention to detail, willingness to learn, and the ability to utilize and analyze data.

Responsibilities

• Partner in the creation and reporting of promotional campaigns that will benefit the Sportsbook product, maximizing the customer experience through perceived generosity
• Assist in the day to day promotional operations from a data driven perspective
• Design and implement A/B testing initiatives to ensure campaign performance is measurable
• Report & story tell on performance of campaigns with recommendations for future improvements around increasing customer engagement, retention, and lifetime value
• Ideate around tentpole moments in sports, helping to create plans for big events and operationalizing these plans
• Assist the VIP team in tracking of campaign effectiveness and budget efficiencies
• Analyze data and trends to find efficiencies in promotional bonusing
• Understand customer drivers and behaviors in order to create campaigns that achieve company targets
• Actively monitor the competitor landscape
• Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Casino, Engineering, Product, and Data analytics
• Flexible work schedule will be required, including some evenings, weekends, and occasional holidays

Required Qualifications

• Bachelor's degree in economics, business administration, analytics or a related field
• 0-2 years of experience in program management, customer retention, data analytics or related areas, preferably in the sports, sports betting or technology industry
• Strong analytical skills with experience in tools like Excel, SQL, Tableau or similar platforms for data analysis and visualization
• A huge passion for Sports, and an inherent understanding of what Sports fans desire
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for various stakeholders
• Empathetic team player, accomplished at working effectively cross-functionally
• Curious and fast learner willing to dive in to consumer/industry insights and functionality
• Passion to work in an entrepreneurial, hyper growth environment where decisions are made quickly
• Ability to prioritize multiple projects and reliably meet deadlines

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $60,000 to $80,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.