Ad Performance Analyst M/F/D

The world of live sports consumption is changing. Fans are now demanding a live sports service that is built around them – a service that offers them the ability to watch the very best live sport on any device, when and where they want. Welcome to DAZN, the world’s leading live OTT sports service. 

DAZN is looking for an Ad Performance Analyst to help manage and analyse all data relevant to the performance of commercial advertising on DAZN in the region, including impressions, revenue systems, viewership and audience behaviour. With a strong commercial mindset, your data presentation and statistical analysis will help dictate ad strategy and KPI’s, whilst providing the division the ability to access and understand the data themselves. You will be organised and communicate effectively but most of all you will be passionate about sport and delivering the very best service to all stakeholders involved in the sales process. 

The role is based in Munich

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

As our new Ad Performance Analyst M/F/D, you’ll have the opportunity to:

• Explore all data relevant to the performance of commercial advertising on DAZN, including impressions, revenue, viewership, and audience behaviour. 
• Own and manage relationships with external third-party audience measurement providers – Act as the primary contact to ensure smooth collaboration, consistent data flow, and alignment with business priorities. 
• Serve as the internal expert on audience measurement and data – Be the go-to resource for all questions relating to measurement methodologies, tools, and audience data across the business. 
• Monitor advertising market trends and gather market insights – Collect and analyse market intelligence to identify emerging trends, shifts in advertiser behaviour, and opportunities for strategic positioning. 
• Benchmark business performance – Leverage external market data and internal metrics to assess how we’re performing relative to the market and competitors. 
• Maintain and improve data hygiene across internal data sources. 
• Deliver and share reports on a regular and ad-hoc basis, manipulating data across various and changing metrics and dimensions. Build dashboards to help track and present data for relevant stakeholders. 

You'll have:

• A degree in economics, business administration, sports, or similar 
• First experience working in or with the wider media industry 
• In-depth expertise of MS Excel and other data processing software 
• Analytical skills and experience in working with large data sets 
• Highly motivation to reach the teams’ goals, strong focus on results, ability to work independently on individual projects 
• Excellent organisational and project management skills with the ability to manage and prioritise multiple tasks with strong attention to detail 
• Fluent in English and German, both verbal and written 
• Additional language skills in French are a plus 

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.

To apply for the vacancy please click the ‘apply’ button below.

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.