MSc Sport Business and Innovation

Are you passionate about sport and excited by innovation? Want to play a role in shaping how the industry evolves?

Our MSc Sport Business and Innovation gives you the tools, insight, and connections to drive meaningful change, whether you’re advising global brands, launching your own venture, or leading strategic transformation within a major sports organisation.

Based in London’s vibrant sporting hub at the former Olympic Park, this flexible master’s puts you right at the heart of the action. Now offering October as well as January start dates.

Why choose this programme?

In a world where sport, business, and technology are constantly converging, the ability to think entrepreneurially and act strategically has never been more valuable. This future-focused master’s gives you the skills to do both.

You’ll explore the intersection of innovation, entrepreneurship, consultancy, and strategy, learning how to identify opportunities, manage change, and deliver impact across the global sport industry.

Through live projects, guest lectures, and collaborations with leading partners such as Adidas, IMG, London Marathon, Formula E, Chelsea FC, and Two Circles, you’ll gain real-world experience and valuable professional networks that will accelerate your career.

What you’ll learn

You’ll develop a deep understanding of how innovation drives success in sport from performance and fan engagement to sustainability and digital transformation.
Key focus areas include:

• Entrepreneurship and business model innovation in sport
• Strategic consultancy and decision-making
• Digital transformation and the role of emerging technologies
• Sponsorship, branding, and storytelling
• Sustainability, ethics, and integrity in sport

Every module is designed to blend academic insight with practical experience, helping you think and act like an industry innovator.

Learn from experts — and the industry itself

Taught by internationally recognised academics and professionals with experience in sport business, digital media, and consultancy, this programme keeps you connected to the latest developments shaping the sector.

Industry experts regularly join classes to share insights, set real-world challenges, and guide projects that mirror professional consultancy work — ensuring you graduate ready to make an immediate impact.

A launchpad for entrepreneurial minds

Whether you want to lead strategy in a global sports organisation, join a fast-paced consultancy, or start your own venture, this programme will help you develop the confidence and commercial awareness to make it happen.

Our students often collaborate with industry partners for their dissertations a chance to focus on a real industry problem, exploring this through empirical research showcasing your ability to innovate.

How you’ll study

Our block teaching model means you can immerse yourself fully in each topic, balancing study with other commitments.
You’ll learn through:

• Interactive lectures and tutorials
• Workshops and practical sessions
• Group industry consultancy projects
• Independent and collaborative research
• Guest lectures from industry experts and practitioners

How you’ll be assessed

Assessments are designed to reflect the realities of the sport business world. You’ll complete essays, reports, presentations, and consultancy projects that help you apply theory to live industry contexts.

Your development

At Loughborough University London, you’ll develop the mindset, skills, and network to thrive in one of the world’s most exciting industries. You’ll take part in professional development workshops, career-focused activities, and real-world projects that prepare you for leadership roles in sport business, strategy, and innovation.

By the time you graduate, you’ll be able to:

• Identify and evaluate opportunities for sport innovation and entrepreneurship
• Apply strategic and analytical thinking to solve complex challenges
• Understand the economic, social, and environmental impact of innovation
• Work collaboratively in fast-moving, multidisciplinary environments

Your future career

Graduates of this programme go on to dynamic roles across sport, media, and technology, from consultancy and commercial strategy to innovation management and business development.

Our alumni are shaping the sport industry in organisations such as:

• Adidas
• IMG
• BT Sport
• City Football Group
• Octagon
• Two Circles
• Beijing Olympic Games Committee

Typical roles include:

• Business Development Manager
• Commercial Strategy and Insights Manager
• Sport Business Consultant
• Partnerships Executive
• Motorsport Account Executive
• Customer Success Manager

Whether you want to advise top organisations, launch your own start-up, or drive innovation from within, this master’s is your springboard to a successful career in sport business.

Entry requirements

A 2:1 honours degree (minimum 60% in final year) or equivalent international qualification in any discipline. Applicants must also meet the minimum English language requirements. Full details are available on our International website.