MSc Sport Analytics and Artificial Intelligence

Build your skills and confidence in the analytics, Artificial Intelligence and decision-making side of sport on our MSc Sport Analytics and Artificial Intelligence, taught by Loughborough London’s leading academics and industry experts.

How can sports organisations use various types of data, from sport performance to digital media and ticketing to make better business decisions? How can new technologies and data analysis tools help teams, leagues and brands connect with fans, improve performance and gain a competitive edge?

On this master’s, you’ll explore how data and intelligent systems are reshaping the sport industry. You’ll gain hands-on experience in analytics, coding and Machine Learning, while developing the critical understanding needed to navigate the opportunities and challenges of a fast-evolving landscape. If you want to play your part in data-driven decision-making and technological innovation across the business of sport, this is the programme for you.

 

Sharpen your analytical and digital skills using real-world data

This course is highly practical and collaborative. You’ll work with datasets from major sport organisation such as the English Premier League (EPL), the National Football League (NFL), and Indian Premier League (IPL), applying analytical methods and intelligent technologies to real-world problems in sport.

You’ll learn to use software programmes like Python, R, and Microsoft Power BI, apply advanced statistical techniques, and work with various Machine Learning models and other essential tools while studying topics such as predictive analytics, visual storytelling, data strategy and applied algorithmic design. You’ll also develop the skills to communicate data-driven insights to stakeholders across sport, business and media.

Based in the heart of London’s dynamic sport and tech community, you’ll be ideally placed to connect with industry leaders and explore opportunities for your collaborative project and dissertation.

 

A headstart to your sport analytics career

This programme is designed for those who are passionate about data, technology and sport. Whether you come from a technical, analytical or sport background, you’ll graduate ready to take on roles that combine digital innovation and strategic decision-making across the global sport industry.

You’ll build a robust mix of technical, analytical and communication skills that will make you a strong candidate for roles in data analytics, sport technology, business development, management or consultancy.

 

Why you should study this degree

• Develop the skills to extract insights from complex sport data and digital media.
• Gain a strong grounding in coding, algorithms and digital application development.
• Understand how intelligent technologies are driving innovation and change in sport.
• Explore the ethical, policy and regulatory dimensions of data and digital transformation.
• Work on live projects with leading industry partners.
• Build critical communication and presentation skills to convey data-driven insights to stakeholders of all levels.
• Study at the heart of the UK’s sport and tech scene at our vibrant London campus in the former Olympic Park.
• Full immersion in each topic area through block teaching.

 

What you'll study

The modules on our MSc Sport Analytics and Artificial Intelligence programme have been carefully put together to give you the most up-to-date and relevant set of skills and knowledge for progressing in your chosen career.

 

How you'll be assessed

You can expect to complete essays and reports of varying lengths, as well as presentations, projects and exams.

 

How you'll study

As well as your regular timetabled teaching, you’ll have the chance to take part in guest lectures and projects on a range of topics.

• Lectures
• Seminars
• Tutorials
• Independent study
• Group work
• Workshops
• Practical sessions

 

Entry requirements

Our entry requirements are listed using standard UK undergraduate degree classifications i.e. first-class honours, upper second-class honours and lower second-class honours. To learn the equivalent for your country, please choose it from the drop-down tab.

Entry requirements for United Kingdom

A 2:1 honours degree (with a minimum of 60% in final year), or equivalent international qualification.

Open to all discipline backgrounds, no computing background required.

Applicants with a 2:2 honours degree will be considered on a case-by-case basis.

 

English language requirements

Applicants must meet the minimum English language requirements. Further details are available on the International website.

 

Your development

At Loughborough University London, you’ll get the strong grounding you need to move forward confidently along your chosen career path.

Look forward to plenty of opportunities to develop your skills, take part in career-focused activities and tap into all the support you need along the way. You’ll get to work on group projects set by real businesses and organisations, go on site visits and explore organisation-based dissertations as part of your course.

 

An impressive toolkit of skills

By the end of your master’s, you’ll have the skills and qualities to progress confidently in your sport analytics and artificial intelligence career.

By the end of the programme, you’ll:

• Use Python, Tableau and other software-specific knowledge to analyse and evaluate real-world sports datasets.
• Explain and appraise basic analytic concepts, technologies and their applications in the sports world.
• Interpret, formulate and appraise analytics decision-making in sport business and performance.
• Apply problem solving and critical thinking skills to sport business and performance challenges.
• Communicate technical and non-technical material effectively in a range of formats (written, electronic, graphic, oral), and tailor the style and means of communication to different sport audiences.

 

Your future career

From hyper-personalised sport content to the next generation of Virtual and Augmented Reality, AI is building new tools for creativity and collaboration in the sport industry.

Over the next decade, AI is forecast to become a €1 trillion industry which will create up to 50 million new jobs globally and make intelligent machines part of our daily lives.

This programme will train the next generation of industry leaders to harness the power of sports analytics and AI to drive sport innovation.

 

Graduates of this course have taken their skills into wide-ranging roles including:

• Account manager
• Performance marketing manager
• Research analyst
• Social media manager

 

Some of the employers they’re now working with include:

• Chelsea Football Club
• Sky Betting & Gaming
• HTC Global Services
• CSM Sport & Entertainment

To apply for the course program click below to learn more.