VIP Manager

Why Join DAZN Bet?

At DAZN Bet, we are redefining the betting and gaming experience by combining world-class sports streaming with innovative wagering products. As part of the DAZN ecosystem, we deliver a premium, interactive, and engaging platform for sports fans across regulated markets.

Italy is a key strategic market for DAZN Bet, and this role offers a unique opportunity to lead VIP engagement and CRM strategy, delivering exceptional experiences for our most valuable customers while driving sustainable growth.

The Role

We are looking for a VIP Manager – Italy to lead the strategy, execution, and optimisation of VIP customer engagement across sportsbook and casino.

You will own VIP communications and CRM strategy in the Italian market, driving retention, player value, and first-time depositors (FTDs). This is a hands-on leadership role, working cross-functionally with Marketing, Product, and Analytics to embed CRM within DAZN Bet’s commercial strategy.

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

Department

16-895 - Marketing - Marketing

Employment Type

Permanent - Full Time

Location

Italy - San Michele Salentino

Workplace type

Onsite

What You'll Be Doing:

• Own and deliver the VIP CRM strategy across sportsbook and casino in Italy 
•  Manage direct relationships with VIP customers, ensuring a high-touch, personalised experience 
•  Define and execute promotional and bonus strategies to maximise retention and customer value 
•  Identify and deliver tailored rewards, including gifts, prizes, and exclusive experiences 
•  Own the setup and execution of CRM communications across channels (email, push, in-platform) using Optimove 
•  Develop targeted segmentation strategies to personalise campaigns and improve engagement 
•  Drive activity, retention, and lifetime value through data-driven CRM initiatives 
•  Monitor and report on campaign performance, optimising based on insights and results 
•  Lead continuous testing and experimentation across messaging, offers, and campaigns 
•  Partner with Country, Product, and UX teams to optimise key funnels (registration, KYC, deposit, conversion) 
•  Ensure all activity aligns with Responsible Gaming and regulatory requirements 

What You'll Bring:

• Minimum 5 years’ experience in the Italian iGaming or sports betting market 
•  Strong experience managing VIP customers with a deep understanding of retention and engagement strategies 
•  Proven expertise in bonus management and promotional mechanics for high-value players 
•  Hands-on experience with CRM tools and campaign execution (Optimove strongly preferred) 
•  Deep understanding of segmentation, personalisation, and lifecycle marketing 
•  Proven track record of driving retention, player value, and profitable growth 
•  Strong commercial mindset with focus on NGR, LTV, and sustainable performance 
•  Established network of VIP customers (highly advantageous) 
•  Analytical mindset with the ability to interpret data and optimise campaigns 
•  Passion for sport and betting, with a strong understanding of player behaviour 
•  Ability to operate in a fast-paced, performance-driven environment

Benefits

Benefits include access to DAZN, lunch vouchers, free coffee and snacks, family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.