Trade Marketing Specialist

The Trade Marketing Specialist is responsible for detail planning of Consumer Activation Plans (CAP), In-store executions and communications to maximize sales by driving instore visibilities and delivering Look Like #1. This includes POSM development and its management, Consumer activation planning, and communication in Trade show. These communications and activations are critical to drive visibility in-store by show Red Bull Branding by fully utilize Red Bull asset. It is also expected to equip sales members with the understanding Red Bull Branding and support implementation with right tools.

It is very important for this role to find a best way to maximize in-store visibility and sales by keeping branding and its premium personalities.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Expand all

• KEY RESPONSIBILITIES

  To drive in-store visibilities for Look Like #1 by equipping sales members with following tools/plans/knowledges together with other TM team members.

• 1. DEVELOP CONSUMER ACTIVATION PLANS BY FULLY UTILIZING RED BULL ASSET

  • Plan national and customized consumer activation plan (campaign) by fully utilizing Red Bull Assets to increase in-store visibilities and off-take sales during that period.
  • Communicate frequently and smoothly with sales and marketing team for the best utilization of Red Bull Asset to maximize sales. This includes finding opportunities by connecting Red Bull Marketing Assets and Business Opportunities.
  • The scope is national plan, customized plan, and regional plans.

• 2. DRIVE IN-STORE VISIBILITIES WITH THE BEST POSMs TO FIT JAPAN

  • Develop POSMs to drive in-store visibilities for various plans by closely working with Marketing team, HQ TM team, and sales members with a balance of Global guidance and local needs.
  • Equip Global POSM and Brand Guidance to develop the best POSMs.

• 3. MAXIMIZE AND OPTIMIZE POSM MANAGEMENT

  • Optimize costs/operations/process with a holistic view of POSM supply chain and cycles by collaborating with Operation team and Finance team.
  • Guide sales members to maximize POSM usage with the best forecast.

• 4. EQUIP SALES MEMBERS WITH PERFECT STORE CONCEPT

  • Conduct perfect store training for field sales activators and Key account team
  • Lead improvement of instore execution qualities and quantities by giving directions for the instore execution of various plans, providing feedback, and offering solutions behind deep understanding of branding, sales and retailers.

• 5. SHOWCASE RED BULL IN TRADE SHOW

  • Maximize Trade show exposure with collaboration with sales teams.

• 6.Budget management

  • Manage assigned budget and optimize it with timely and proactive actions.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• EDUCATION AND QUALIFICATIONS
• University Degree (business, marketing or similar).
• EXPERIENCE
• More than 3～5 years in FMCG sector with a Trade Marketing experience through retailors. Sales experience is highly preferred.
• KNOWLEDGE AND SKILLS
• Leadership, taking proactive actions in assigned tasks.
• Deep understanding of markets, sales & customers, competitor activity, shopper behavior in FMCG context.
• Intermediate English skill in speaking, writing – at least be able to communicate with HQ/APAC members in English.
• MS Office (Word, Excel, Power Point) skill.
• Good presentation skills

• Travel 0-10%