Sr. Specialist Traffic Analytics

Driving traffic analytics at adidas e-commerce, you are responsible for delivering cutting-edge Analytical services to stakeholders, enabling them to make fact-based decisions. Based on internal & external data sources, you manage the creation and generation of tools, data capabilities, optimizations and insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy, and ultimately drive traffic, conversion and sales. In collaboration with your team, you drive and execute planning and analytics strategy and services across Emerging Markets focusing on Digital Marketing Analytics, Traffic & Media measurement and optimization, working closely with e-com and Brand Activation team