Sr Specialist Marketing Operations

Purpose & Overall Relevance for the Organization

Support the execution of the Go to Market (GTM) strategy in key business processes and services in planning and implementation (e.g. GTM process and calendar, overall business analysis/reporting, article master data, samples, tools, showrooms, internal events) to ensure maximum impact towards sales team and customers during GTM and Sell-in period.

Ensure the operational excellence execution by efficiently maintaining the Article Master Data in official country ranging systems.

Key Responsibilities

• Execute the GTM plan for the respective categories in alignment with line manager.
• Download and prepare material of respective category during the seasonal GTM milestones.
• Assist and input on forecasting topics such as quantitative or qualitative data, segmentation, allocation etc.
• Monitor and analyse market category trends.
• Ensure operational excellence for all GTM relevant topics during the GTM process.
• Manages sample order process in alignment with Line Manager and Marketing Operations (MOPS) regional guidance.
• Tailor and review local sell-in tools to ensure consistency and drive minimization of customized solutions.
• Provide input to the line manager to get the best possible sell-in tools for the category.
• Provide commercial input (consumer, channel and market-specific needs, and business opportunities) to the line manager to meet KPIs.
• Provide all relevant KPIs reporting and any required scenario analysis for the respective categories.
• Systems expert (RMA, SAP, DMT, Sysphera) to provide support and refreshment trainings.
• Ensure system access for local teams (RMA, DMT) to facilitate categories' job performance.
• Set up seasonal assumptions in Range simulation tool based on DP input (sysphera), and set up RMA seasonal assumptions for accurate calculations.
• Support Business Unit Categories on Ranging process by doing RMA & SAP master data checks prior to sell in start to ensure range finalization prior sell-in.
• Validate local master data in RMA (RRP / WSP/LCP / RID / Size / FC) to ensure system consistency (RMA vs Sysphera).
• Validate FC in RMA (in line with RDP) – Checks.
• Create Season records // Seasonality table // Catalog Listing & Exclusion // Perform Availability checks.
• Publish official Price list & Price list maintenance for alignment across the country.
• Ensure Master data readiness for Margin Analysis.
• Drive AFS Flag process.

Key Relationships

• CTC
• Channels
• Brand activation
• Spoma
• Omni
• Order Fulfillment
• Demand Planning

Requisite Education and Experience & Minimum Qualifications

• Bachelor Degree or equivalent required in related field as Business Administration, Sales, Marketing, Engineering or similar
• 2 - 4 years of professional experience in Product or Category Management, supporting Sales Plans or Commercial analysis
• Previous experience in Retail or Consumer Goods Industry is very relevant for the role
• Strong communications & relationship management skills to work in a collaborative way with internal local and regional stakeholders, Category and Brand Managers, Sales Teams, Supply Chain Teams, between others.
• Advanced knowledge and experience with Excel and strong numerical analysis skills to identify and develop category and sales action plans that will guarantee a data driven mindset and decisions.
• Consolidated knowledge and experience wth PowerBI dashboards involving data analysis to serve ongoing business objectives, creating tangible, real action plans.
• Fluent in both Spanish (local) and English (global) both spoken and written.

En adidas, valoramos la diversidad, apoyamos la inclusin de todas las personas y fomentamos la expresin individual. En el marco de la Ley de Inclusin n21.015, incentivamos la inclusin de personas con discapacidad al mundo laboral.