Sr. Specialist DTC Marketing

Purpose & Overall Relevance for the Organization:

This role is responsible for maximizing the profitability of “DTC/Trade” by developing and executing commercial marketing strategies, which impact positively Traffic, Conversion and Profit Margin across all store formats through flawless executed consumer-relevant CRM, Marketing Campaigns, Promotions, Activations and Instore Communication.

Key Responsibilities:

· Execute the marketing calendar ensuring alignment with appropriate local and regional departments

· Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion

· Co-ordinate with agencies/suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.)

· Monitor and control campaign material produced and ensure that suppliers deliver high quality standard

· Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning

· Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented

· Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI

· Monitor performance of campaigns, events and activations, analyze the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing

· Be knowledgeable about the targets and performance of local stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Margin

Knowledge Skills and Abilities:

· University degree or equivalent education required

· Broad and deep theoretical understanding of the functional area

· Minimum 3-4 years of experience