Sr. Manager, Consumer Insights

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.



Purpose of Role

The Senior Lead, Consumer Insights role is responsible for leading consumer insights for the APAC region. In this role you will be responsible for creating and sharing actionable consumer and customer insights, in order to enable better informed strategies, plans and decisions across the region. You will build consumer and customer understanding to inform business partners how to create value for customers and consumers, while delivering growth for the business.

Your Impact

• Collect and synthetize consumer, customer, brand and market data to inform decisions and build recommendations that will contribute to business growth
• Provide relevant consumer and customer insights to the different APAC teams to sustain consumer centric strategy building and decision making
• Adopt and implement global consumer research tools, methodologies and solutions, and create new where necessary
• Present and conduct regional analysis of UA brand health and Voice of the Consumer survey results to executive leadership
• Develop and present social intelligence reports by translating listening data into relatable stories for cross-functional audiences
• Act as a proactive member of the APAC organization and the Global Consumer Insights team contributing to the learning agenda, delivering to common objectives and goals
• Actively cooperate with all key stakeholders within the APAC organization to secure integration of learnings, common focus and maximum consumer insights impact
• Be a true team player and a role model of the Under Armour values: Love Athletes, Celebrate the Wins, Stand for Equality, Act Sustainably & Fight on Together

Qualifications

• You have a Bachelor's or Master's degree in social science and/or behavioral economics
• You have a minimum of 7 years of experience in consumer and market insights project management and translating data into actionable findings
• You are passionate about athletes and progress
• You are motivated by building consumer knowledge and partnering on consumer centric decision making
• You have good knowledge of and experience in using a wide variety of consumer and customer research methodologies, to help assess and optimize market, product, communication, point-of-sale and pricing initiatives
• You have advanced change management skills, strong analytical skills, and the ability to convert data to actionable insights and to communicate these insights in an inspiring manner
• You know how to prioritize, to make decisions with agility and to take a holistic view exposing the overlooked
• You have developed a good understanding of how to manage agencies efficiently and have the ability to build strong relationships with research partners, pursuing growth for both parties

Workplace Location

• Location: This individual must reside within commuting distance from our Shanghaioffice.
• Return to Work Designation: 4 days week in-office, the remainder of work week remote.

Relocation

• No relocation provided

Base Compensation

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

Requisition ID: 158111

Location:

Shanghai, SH, CN, 200023