Specialist, Product Marketing Occasions

Reporting to the Product Marketing Manager, you will support national brand marketing efforts designed to drive engagement, relevance, and consumption. In addition, you will support the team across key functional areas like project management and process creation. This position will require heavy cross-functional interaction with all Marketing teams (Brand, Sports and Culture), Sales, Finance, Legal, and outside.

OCCASION-BASED MARKETING

Support the Product Marketing Team on the development of innovative and insight-driven, cross-functional marketing campaigns, across multiple layers of the marketing mix.

Support the Manager on the execution of best-in-class National Occasions programs that drive program KPIs and ultimately product consumption.

Support the National Product Marketing team by playing a key role in managing project timelines and processes across the organization.

Support Region Brand teams on the development of Regional occasions programs

PROJECT MANAGEMENT

Project Manage National Occasions marketing programs and project teams

Create project timelines and identify key milestones to manage cross-functional teams in bringing conceptual marketing programs to life – on time, with the right approvals, and within budget

MEASURE IMPACT

Create postmortem reports for Occasions efforts to be presented to senior leaders within the Red Bull organization.

Evaluate National and Regional campaign efforts and provide optimizations and recommendations for future campaigns.

Lead competitor analysis of consumer marketing programs to ensure Product Marketing team has a clear understanding of the competition and their target.s

INTERNAL & EXTERNAL RELATIONSHIP MANAGEMENT

Foster strong relationships with internal stakeholders to drive a culture of mutual accountability, collaboration and partnership.

Help to rally organizational focus around pillars and always on occasions marketing and unlock the full power of Red Bull Marketing.

Foster strong relationships with agency partners and third-party vendors/partners – ensuring the caliber of their work is high, while holding them accountable to project timelines and deliverables.

EXPERIENCE Your areas of knowledge and expertise

that matter most for this role:

• 2+ years of brand marketing experience, prior project management experience preferred 
• Strong project management skills, process orientation and experience bringing complex, multi-faceted programs to life  
• Proven ability to manage complex timelines and lead cross-functional projects 
• Creative mind, not afraid to question and improve the “status quo”  
• Experience working with Agencies or Production suppliers preferred  
• Must be proficient in Microsoft Excel and PowerPoint  
• Ability to navigate throughout a highly matrixed organization