Specialist II, Douyin Business, Converse China

Become part of the Converse Team

Converse is a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after — bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?

Job Description Summary：

• In this role you will be responsible for Converse Douyin business, including content planning, kol livestreaming, store operation, campaign execution, and operational optimization.

• The role partners closely with internal teams (Merch, Marketing, Planning, CS) and external agencies to drive sustainable GMV growth and operational excellence.

Key Responsibilities：

Douyin Daily Operation & Performance Management

• Own Douyin store daily operation; Monitor and drive GMV, traffic, conversion, and content efficiency, identifying risks and opportunities.

• Conduct daily / weekly performance review, and follow‑up improvement actions.

Content & Live‑Streaming Operations

• Manage short‑video operation: content calendar, posting strategy, asset review, and performance recap.

• Partner with DP agencies to ensure brand and performance alignment.

Campaign & Promotion Execution

• Execute platform‑level and brand campaigns

• Coordinate campaign setup across product, pricing, inventory and mechanics.

• Track campaign ROI and summarize post‑mortem insights.

Competitive & Market Analysis

• Produce regular competitor tracking on pricing, content, livestream and promotion strategy.

• Monitor Douyin platform trends, and best practices to optimize operation strategy.

Cross‑Functional Collaboration

• Work closely with Merchandising, Planning, Marketing, CS, and Finance to ensure smooth E2E execution.

Typical Capabilities：

• Communication/marketing/digital related experience

• Strong communication and collaboration skills

• Ability to think strategically and execute tactically

Education & Other Requirements：

• Bachelor’s degree is required in the relevant or a related field, or any acceptable combination of education and experience equivalent to a Bachelor’s degree in the relevant or a related field.

• Self-motivated and with strong ownership to navigate work in ambiguity

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.