Snr Specialist Omni Retail Activation EM

Purpose & Overall Relevance for the Organisation:

In this role you will enable and drive the best-in-class brand and commercial campaign

activations & marketing initiatives in Own Retail and Franchise channels, supporting and defining the retail calendar, campaign activations, digital content management and in-store / mall activations.

Key Responsibilities:

• Provide clear guidance on Global retail marketing toolkits to enable flawless execution of all Campaigns/Activations across Own Retail, Franchise and Wholesale.
• Enable and support the briefing of agencies and follows up on the development, production, and installation of all campaigns across Emerging Markets.
• Support the creation and delivery of campaign go-to-market presentations, summarizing the campaign objectives (RID, allocations, products, visual merchandising, physical and digital marketing tools) to be shared proactively to all key internal and external stakeholders.
• Support the delivery of a full post campaign report, integrating business KPI's and a Keep Start Stop analysis to ensure evolution
• Continuously inputs / challenges the campaigns, process, status quo to elevate consumer experience
• Support the ideation of mall and instore consumer activations
• Manage and grow membership acquisitions at retail
• Support the management and reporting of retail Marketing Working Budget (MWB)
• Responsible for ad hoc projects or acts as a representative for the whole department

KPIs:

• Retail KPIs (Net Sales, Traffic, Conversion, ASP, UPT)
• Brand and commercial campaign activation and execution on time and in full
• Digital content creation and management for all digital touchpoints at retail
• Membership acquisitions growth at retail
• Seamless consumer experience between Own Retail & Franchise
• Marketing working budget (MWB) management in line with the plan

Knowledge, Skills and Abilities:

• In-depth knowledge of the industry, market trends, and marketing/activation strategies
• Ability to speak, read and write English fluently.
• Solid business acumen and in-depth knowledge of Retail KPIs
• Highly creative and numerate with the ability to understand and analyze data and produce actionable insights and solutions
• Solid interpersonal, networking and negotiating skills
• Strong leadership, problem-solving and decision-making abilities
• Strong presentation skills
• Ability to travel both domestic and internationally as needed
• Proficiency in MS Office applications Excel, Word, Outlook and PowerPoint

Key Relationships:

• Global reatil activations
• Global concept and visual merchandising
• Emerging Markets Omni-channel
• Emerging Markets Brand Planning
• Emerging Markets BU Directors
• Emerging Markets Brand Activation
• Emerging Markets DTC Excellence and Merchandising
• Country cluster Omni-channel leads
• Country cluster Trade marketing (Own Retail, Franchise and Wholesale)
• Country cluster Retail activation
• Country cluster Visual Merchandising

Education and Experience / Minimum Qualifications:

• University degree in marketing and sales or equivalent professional experience

• Minimum 4 years of retail and/or retail marketing experience

• In-store retail experience is a plus

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.