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Senior Product Manager, Kids APP

  • Shanghai, China
  • Full time
  • Competitive
  • 1st June 2025
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Full Description

Senior Product Manager, CCS KIDS PM APP

Purpose & Overall Relevance for the Organization:

  • Bring consumer and industry insights into your concepts
  • Execute the category direction and drive implementation
  • Work with all creation functions to deliver product concepts and execute strategic plans to win local markets
  • Create ranges within the category from both an image and commercial point of view

Key Responsibilities:

  • Proactively manage range direction and sharpen the creation direction within kids area to create leading product winning the market
  • Propose a clear strategy for the range and execution plan, be considered as a range expert by key relation team and markets
  • Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market
  • Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome
  • Strong & actively analyse business, draw conclusions and propose action steps
  • Strong knowledge of product information systems and the interlinking functions to maintain and enable smooth product info updating
  • Prepare and present ranges and business-related topics - with respective audience in mind - by using relevant structure and content
  • Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
  • Work independently on projects and follow up on project development, be proactive, flexible, solution driven to ensure project delivery

Key Relationships:

  • Maintain a strong relationship and ensure constant dialogue/feedback with
    • Business unit and across other BU´s
    • Cross-functional team (Design, Operations, Materials, Costing, Planning, Process)
    • Global headquarter and key APAC counterpart (JP/KR/EM)
    • FTW/ ACC team to create concrete head to toe look

Knowledge, Skills and Abilities:

  • Strong knowledge of kids apparel industry and familiar with local market landscape to ensure right strategic findings to win
  • Deep product knowledge of product creation, consumer and retail knowledge in regard to fulfill different needs within GCA market
  • Strong communication skills - transport and deliver information clear and effectively
  • Cooperate well and effectively to maintain and develop trustful relationships with cross function
  • Work independently as well as part of a team
  • Plan and prioritize daily working time effectively with the ability to work in a fast-paced environment
  • Strong analytical skills, be solution driven and result oriented
  • Ability to travel
  • Actively interested in lifestyle and/or fashion, passion for sport
  • People management experiences would be a plus but not mandatory

Requisite Education and Experience / Minimum Qualifications:

  • College degree, preferably in marketing / business / fashion
  • Minimum of 7 years Product Marketing experience with APP background in/or Sport/Street/Fashion brands, experienced in large business scale will be preferred
  • Preferably with kids-wear background
  • Experience in trade, vertical retail business model or sales is helpful
  • Fluent in English
  • PC skills (MS Office programs, especially PowerPoint and Excel)



AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

The organisation

Adidas
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees
  • Website

Through sport, we have the power to change lives.

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