SEO Technical Specialist

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.



Purpose of Role

As a Technical SEO Specialist, you will play a critical role in enhancing our website's search engine visibility and performance. You will be responsible for all aspects of technical SEO, including indexation, crawlability, structured data, ticket creation, grooming and monitoring site performance. You will work closely with the SEO Manager to ensure our strategies are effectively implemented and align with our business goals. This position will directly report into the SEO Manager EMEA.

Your Impact

• Conduct comprehensive technical SEO audits and implement necessary changes to improve site health and performance.
• Develop detailed reports outlining findings, proposed solutions, and their impact on search engine visibility.
• Offer clear, actionable recommendations for enhancing the website's technical health, focusing on areas such as site architecture, mobile optimization, page speed, and structured data implementation.
• Collaborate with the SEO Manager and other stakeholders to create a technical SEO roadmap that aligns with broader business objectives.
• Develop and document comprehensive SEO requirements for new projects, ensuring SEO best practices are integrated into all stages of the development lifecycle.
• Manage the technical SEO aspects of new product launches and site updates, ensuring minimal disruption to search engine rankings and overall site performance. Conduct pre-launch and post-launch SEO checks to monitor and address any issues that arise.
• Regularly perform indexation testing using tools like Botify, ensuring that all critical pages are indexed and accessible by search engines, implementing and monitoring these changes
• Optimize our platform to enhance search engine visibility and user experience.
• Monitor, analyze, and report on SEO performance using industry-standard tools (e.g., Google Analytics, Google Search Console, SEMrush).
• Identify and resolve technical issues such as crawl errors, broken links, and duplicate content.
• Serve as an internal advocate for SEO best practices, educating and collaborating with web developers, content creators, and other teams to ensure consistent application across all projects
• Utilize internal and external tools to uncover all SEO issues and provide weekly high-level audit reviews with recommendations.
• Stay up-to-date with the latest SEO trends, search engine algorithm updates, and industry best practices.

Qualifications

• 5-7 years of proven experience in a technical SEO role, preferably with experience within e-commerce, enterprise or multilingual sites.
• In-depth knowledge of technical SEO best practices, search engine algorithms, and ranking factors, with familiarity of working across multiple locals.
• Experience with building and documentation for SEO projects (JIRA & Confluence).
• Experience in Salesforce Commerce Cloud (SFCC) and headless websites and its SEO optimization techniques, & Vercel.
• Strong analytical skills and experience with SEO tools such as Adobe Analytics, Botify, Google Search Console, SEMrush, Ahrefs, or similar.
• Experience with HTML, CSS, JavaScript, and other web development technologies is preferred.
• Familiarity with other CMS platforms (e.g., CoreMedia) is a plus.
• Certification in Google Analytics or other relevant SEO certifications is a plus.
• Excellent problem-solving skills and attention to detail.
• Strong communication skills with the ability to explain technical concepts to non-technical stakeholders.
• Ability to work independently and manage multiple projects simultaneously.
• Understanding of mobile SEO and responsive design principles.
• Knowledge of local SEO strategies and best practices.

Workplace Location

• Location: This individual must reside within commuting distance from our Amsterdam office.
• Return to Work Designation: Hybrid work, a minimum of 2 days in the office
• Travel: <5% of the year

Relocation

• No relocation provided

Benefits & Perks

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
• 38 hour working week
• Hybrid work, a minimum of 2 days in the office
• 28 days holiday
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
• Human Performance Institute (Gym) on site
• Local Language course when moving from abroad

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Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

Requisition ID: 158802

Location:

Amsterdam, NL, 1076 CM