Senior Specialist, Wholesale Planner

Purpose & Overall Relevance for the Organisation:

Drive the financial success of adidas by leading wholesale account planning for the Rebel partnership and key categories. This role owns the sell-in and sell-out planning cycle, retail sales forecasting, franchise performance and orderbook optimisation, transforming data into actionable insights that fuel growth. The position ensures close alignment between adidas and Rebel through joint business planning, transparent forecasting, and clear performance measurement against commercial KPIs.

Key Responsibilities:

• Own the wholesale planning and forecasting agenda for the Rebel account and key categories

• Lead the sell-in and sell-out planning cycle, connecting customer buys to in-season trading performance

• Drive joint business planning, QBRs and GTM alignment with the customer

• Turn sell-out, margin and inventory data into clear commercial actions and growth opportunities

• Lead customer buy reviews and franchise-level planning

• Own and optimise the customer orderbook, driving sell-through, stock efficiency and in-season performance

• Partner closely with Sales, Finance and Supply Chain to deliver profitable, sustainable growth

• Contribute to the evolution of wholesale planning tools, standards and ways of working

KPI’s:

• Forecast accuracy (sell-in and sell-out) vs. actuals

• Sell-through and inventory efficiency

• Revenue, margin and profitability vs. target

• Orderbook health and in-season risk management

• Execution of seasonal and annual wholesale planning milestones

Key Relationships:

Internal:

• Account Director

• Planning Manager & Wholesale Planning Team

• Key Account Managers

• Supply Chain, Sales Operations, Finance, Customer Service

• Marketing Operations & Category Teams

External:

• Merchandising and Planning Teams at Rebel

Knowledge, Skills & Abilities:

• Advanced Excel and analytical skills with ability to simplify complex data into clear commercial insights

• Strong understanding of wholesale planning, retail math, and sell-in / sell-out dynamics

• Experience identifying consumer, retail and competitor trends to inform customer and franchise planning

• Confident communicator with ability to influence decision-making across both internal teams and customer stakeholders

• Skilled at integrating data from multiple sources to deliver demand-driven, customer-focused forecasts and analysis

• Strong stakeholder management and cross-functional collaboration skills

Requisite Education & Experience / Minimum Qualifications:

• Bachelor’s degree in Business, Finance, Accounting, or related field preferred (or equivalent experience)

• Minimum 5 years’ experience in wholesale planning, account planning, merchandise planning, or brand/vendor-side planning within a multi-store retail environment

• Experience in sporting goods, apparel, footwear, or other branded, fast-paced consumer retail or wholesale environments strongly preferred