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Manager Digital Excellence

  • Shanghai, China
  • Full time
  • Competitive
  • 21st February 2026
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Full Description

Manager Digital Excellence

Area:                                                                                       adidas

Department:                                                                           GCA Digital

Direct Reporting Line:                                                           Director of Digital Excellence

Indirect/secondary reporting line:                                       -

Subsidiary/country:                                                                GCA

Location:                                                                                 Shanghai

GSMS Grade:                                                                                             M3

Number of Personnel Managed:                                           -

Cost Center/Budget and/or Revenue Responsibility:           -

Purpose & Overall Relevance for the Organization:

As manager of digital excellence, you will be responsible for facilitating a strategicframework for Digital based on the brand and overall adidas strategy, milestones and processes as well as successfully driving the digital transformation.

In this role, you will support to ensure Digital is working as one team towards strategic objectives. You will support digital leadership by driving digital transformation programs and projects with priority and consistency.  A focus will be to strengthen strategic focus & direction, communication and understanding within the organization while leading change in the areas of structures, capabilities and processes and creating a team environment that embraces adidas company culture.

Key Responsibilities:

Digital excellence

  • Facilitate digital transformation programs and large-scale projects. Coordinate results-oriented project management team, and guide business partners towards achievement of relevant timelines and milestones. Key projects will contain (among others) global efforts of China Digital acceleration as well as China Transformation.
  • Support to create, drive & implement a strategic framework for Digital in close alignment with overall adidas Strategy, Digital Global Strategy and the GCA Market strategy.
  • Facilitate implementation and continuous improvement of consistent processes and approaches; ensuring best practices are shared across Digital and where relevant GCA
  • Enable fact-based decision-making, creating transparency through the creation of regular status and project KPI reporting.
  • Manage cross functional customer support projects and act as key contact person for strategic stakeholders, consult & communicate in regular updates as well as to solve conflicts or other ad hoc situations
  • Generate a high level of collaboration & communication between all departments

Head Office:

  • Manage and support SVP Digital SLT cadence / meetings and ensure digital priorities are carried out effectively
  • Deliver content and support on meeting preparation and ad-hoc requests (i.e. presentations to the board, internal and external communication)
  • Ensure exchange on relevant topics and draw required information and deliverables to further process
  • Support business development activities such as identification and prioritization of opportunities to accelerate digital

Key Relationships:

  • GCA Digital Functional Leaders
  • Respective business function (GOPS, Finance, Sales, Marketing, BU, HR, Corp Com)
  • GCA Business Development & Transformation Office
  • Global Digital Leadership Team
  • Digital Peers in other Markets

Knowledge, Skills, Experience and Abilities:

  • Experiences on eCommerce business/initiatives
  • Proven head office and/or program management skills with strong executional abilities
  • Proven experience working successfully in X-functional teams and with stakeholders at various seniority levels
  • Ability to handle ambiguity and untangle complex situations into actionable activities
  • Deep knowledge of China market and digital ecosystem
  • Excellent presentation and story-telling skills
  • Change management mind set

Requisite Education and Experience / Minimum Qualifications:

  • Graduate level
  • 4 or more years of relevant experience in MNC environment (e.g. digital, head office, program management, apparel/fashion) and/or strong management consulting background within consumer and retail industry
  • Within which 1-2 years proven track record of large-scale project / program management experience

The organisation

Adidas
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees
  • Website

Through sport, we have the power to change lives.

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