Senior Sales & Business Analyst - Temp Until End Of 2026(m/f/d)

Purpose:

The general purpose of Sales Development Business Analytics is to be a data-driven consultant to the Central Senior Management and Sales Teams by providing insights & recommendations to enable and drive fact-based decisions. The Business Analytics Functions support and steer the business to achieve sales targets as well as the strategy by creating a holistic reporting landscape and analyzing relevant KPIs. This team acts as a partner function to provide support, guidance and clarity to all sales teams, as well as General Management.

Key Responsibilities:

• First point of contact for assigned Key-Account Sales Team to provide analytical insights and recommendations.
• Pro-active & Independent monitoring and reporting of sales data (Sell-In and Sell-Out)
• Identification of market specific developments and trends as well as preparation of re-order proposals for specific accounts
• Monitor and analyze the impact of campaigns (sell-out)
• Identification of slow-sellers and best-sellers as well as order cancellation and return processes
• Provide analytical insights to support Sell-In and Pre-Order business (follow up of deadlines e.g., cut-off dates and track order intake)
• Developing and maintaining innovative, scalable reporting tools to create better business understanding within the organization.
• Presenting and discussing business developments with the sales teams internally and customers externally on regular basis
• Conducting market & competitor analysis and following market & competitor activities (campaigns, Special Sales offers etc.) to enable 360 explanations for Sell Out developments and create best possible fact based Sales recommendations to the account managers
• Support in cross functional projects, e.g., Forecasting, Budget, Trade Terms, IBP
• Supporting excellence-processes within account teams, creating fact books, preparing T2T- and customer meetings.
• Train Account Manager in using standardized reporting tools (e.g., Microstrategy, Power BI)

People Management:

• Managing all direct reports as an integrated team by setting targets, goals and guiding principles for the team.
• Creating a high-performance culture and managing the career and succession planning of key talents
• Inspiring, leading and fostering a high performance culture within the team
• Ensure cooperation and collaboration between all staff and departments
• Developing direct reports' core functional and interpersonal competencies through regular coaching and mentoring
• Provide leadership based on the Leadership Framework and Brand Values
• Continuously assessing employees through the official adidas Performance Management process
• Ensure succession plans for all relevant positions within own team
• Continuous development and support of defined talents in the team

Key Relationships:

• Key-Account Sales-Teams
• Sales Development
• Finance, Controlling
• Go-To-Market (CtC), WHS Activation, and Brand Activation
• Customer Service
• TECH / DNA

Knowledge, Skills and Abilities:

• Deep understanding of numbers and excellent analytical skills
• Comfort with Sales/Product Data and very good understanding of sales KPIs
• Data driven mindset and attention to detail.
• Strong Problem-solving abilities,
• Good understanding of operational processes
• Open-minded, with excellent interpersonal skills and
• Team-Player
• Ability to manage time effectively and work on multiple tasks simultaneously.
• Very good knowledge of MS Office, especially Excel and PowerPoint.
• Knowledge of Power BI is advantageous.
• Good communication and presentation skills
• Fluent in both English and German, both written and spoken.

Requisite Education and Experience/Minimum Qualifications:

• Degree in business administration (bachelor/master)
• Minimum 3-5 years of experience in sales, or marketing or finance/controlling

Experience/interests: sports, sales, marketing in the clothing/fashion/footwear or FMCG industry.