Senior Professional, Digital Marketing, GC - Converse

Become part of the Converse Team

Converse is a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after — bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?

WHOM ARE WE LOOKING FOR?

The Digital Marketing Senior Professional is the owner for “content to commerce”, lead marketing x digital story telling on digital platform and performance media investment. The ideal candidate is curious and eager to learn & evolve, and a team player with good influence skill. You value the importance of content creativity ,consumer insights and expertize of know- how to execute performance media on Tmall/JD/WeChat. You understand digital eco system with holistic view, from daily operation to digital content planning

WHAT WILL YOU WORK ON?

Owner for “content to commerce”, lead marketing x digital story telling & GTM

You will:
 

• Lead, and drive the Converse TM/JD/WeChat paid investment, build strategy & plan base on business target
• Build and execute effective consumer-centered content to trigger consumer interests and deliver brand ,product differentiation in social and EC platform
• Partner with digital operation team to deliver the business short term and long term goal altogether
• Partner with brand creation team to drive effective EC communication assets
• Assist team leader to initiate integrated digital launch plan

WHO WILL YOU WORK WITH?

You will engage with a diverse team of colleagues across: Digital team, brand marketing team ,merchant team as well as manage outside agencies and vendors.

What You Bring:
 

• Bachelor's degree in Business, Marketing, Communications or related field
• 6+ years of experience in Digital Marketing. Experienced working in social & digital  eco system,  rich knowledge on Tmall/JD performance media is a must
• Deep understanding & experience in “know how” of managing investment
• Strong insight of online client ,creating and feeding with relevant content with brand tone and manner
• Acumen on data analysis and tracking, ability to learn and optimize with quick actions
• Strong bilingual oral and written communication skills
• Ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for youth culture and creating meaningful connections between consumers and the Converse brand/business.

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.