Senior Product Manager RN FTW
- Shanghai, China
- Full time
- Competitive
- 6th February 2026
Full Description
Purpose & Overall Relevance for the Organization:
- Be the consumer and sport expert
- Influence and execute the category direction
- Work with all necessary functions to deliver the category business objectives
- Create ranges within the category from both and image and commercial point of view
- Lead and develop your team
- Key Responsibilities:
- Influence and implement strategic category direction, proactively set range direction
- Identify new business opportunities to drive innovation and/or commerciality
- Show full understanding and drive the product creation process whilst managing all tasks within the given time frames
- Become a role model for other team members in regards to product creation process
- Show leadership through living the brand values
- Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence
- Pro-actively analyse business, draw conclusions and act upon; drive profitability and efficiency
- Strong knowledge of product information systems and the interlinking functions – clarity on respective timelines
- High level of product expertise to create industry leading products
- Be a competent partner for product and ranging discussions with markets
- Prepare and present ranges and business related topics - with respective audience in mind - by using relevant structure and content
- Identify projects to optimize category performance; work independently and steer to conclusion
- Build experience in managing direct reports, developing their functional and social skills; ensure clear and structured on boarding process for new team members
- Key Relationships:
- Steer a strong relationship and ensure constant dialogue/feedback with business unit and across other BU´s
- cross-functional team (Design, Development, Materials, Costing, Planning)
- markets and relevant third parties
- Knowledge, Skills and Abilities:
- Communication skill set, including effective negotiation and clear transportation of information
- Step up to conflicts, work towards a diplomatic solution
- Be open for change, support execution of change management
- Cooperate effectively to maintain and develop trustful relationships
- Basic leadership skills
- Work independently as well as part of a team
- Efficiently plan and prioritize daily work and help the team to set priorities
- In-depth knowledge of running FTW
- Advanced analytical skills, be solution driven and result oriented
- Ability to travel
- Passion for sports
- Requisite Education and Experience / Minimum Qualifications:
- College degree, preferably in marketing/business/textile/fashion
- Minimum of 7 years Product Marketing experience with FTW background
- Experience in merchandising is helpful
- Fluent in English
- PC skills (MS Office programs)
The organisation
Adidas
- Sporting Goods & Apparel
- Herzogenaurach, Germany
- 2000+ employees
- Website
Through sport, we have the power to change lives.
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