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Senior Product Manager RN FTW

  • Shanghai, China
  • Full time
  • Competitive
  • 6th February 2026
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Full Description

Purpose & Overall Relevance for the Organization:

  • Be the consumer and sport expert
  • Influence and execute the category direction
  • Work with all necessary functions to deliver the category business objectives
  • Create ranges within the category from both and image and commercial point of view
  • Lead and develop your team
  • Key Responsibilities:
  • Influence and implement strategic category direction, proactively set range direction
  • Identify new business opportunities to drive innovation and/or commerciality
  • Show full understanding and drive the product creation process whilst managing all tasks within the given time frames
  • Become a role model for other team members in regards to product creation process
  • Show leadership through living the brand values
  • Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence
  • Pro-actively analyse business, draw conclusions and act upon; drive profitability and efficiency
  • Strong knowledge of product information systems and the interlinking functions – clarity on respective timelines
  • High level of product expertise to create industry leading products
  • Be a competent partner for product and ranging discussions with markets
  • Prepare and present ranges and business related topics - with respective audience in mind - by using relevant structure and content
  • Identify projects to optimize category performance; work independently and steer to conclusion
  • Build experience in managing direct reports, developing their functional and social skills; ensure clear and structured on boarding process for new team members
  • Key Relationships:
  • Steer a strong relationship and ensure constant dialogue/feedback with business unit and across other BU´s
  • cross-functional team (Design, Development, Materials, Costing, Planning)
  • markets and relevant third parties
  • Knowledge, Skills and Abilities:
  • Communication skill set, including effective negotiation and clear transportation of information
  • Step up to conflicts, work towards a diplomatic solution
  • Be open for change, support execution of change management
  • Cooperate effectively to maintain and develop trustful relationships
  • Basic leadership skills
  • Work independently as well as part of a team
  • Efficiently plan and prioritize daily work and help the team to set priorities
  • In-depth knowledge of running FTW
  • Advanced analytical skills, be solution driven and result oriented
  • Ability to travel
  • Passion for sports
  • Requisite Education and Experience / Minimum Qualifications:
  • College degree, preferably in marketing/business/textile/fashion
  • Minimum of 7 years Product Marketing experience with FTW background
  • Experience in merchandising is helpful
  • Fluent in English
  • PC skills (MS Office programs)

The organisation

Adidas
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees
  • Website

Through sport, we have the power to change lives.

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