Senior Marketing Manager Lifestyle

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

The Senior Marketing Manager Lifestyle plays a critical role in leading strategic, cross functional marketing initiatives that drive brand awareness, commercial impact, and category growth. This role partners closely with marketing leadership, sales, merchandising, creative, and cross functional marketing teams to deliver best in class integrated marketing plans for key seasonal initiatives. The Senior Marketing Manager is responsible for shaping compelling sell-in narratives, developing campaign briefs, managing cross-team communication, and ensuring seamless execution through disciplined budget and project management.

• Own the full development of integrated marketing plans for major Lifestyle and Motorsport initiatives each season, ensuring alignment with brand priorities, consumer insights, and commercial objectives.

• Partner closely with global marketing counterparts to ensure localized plans stay true to the overarching brand strategy, adapting global direction into regionally relevant storytelling and executions without compromising brand integrity.

• Lead day-to-day management and execution of regionally led licensing collaborations, ensuring work aligns with brand standards. ‑

• Align with marketing leadership to lead the creation and delivery of comprehensive marketing materials for pre-lines and sell-in meetings, ensuring key seasonal initiatives are represented with clarity, creativity, and strategic rigor.

• Present seasonal marketing plans to sales teams during key milestone meetings, equipping them with the storytelling, tools, and strategy needed to drive successful sell-in.

• Manage the ongoing cadence of communication across internal stakeholders—including retail, digital, wholesale, and merchandising—to maintain alignment, visibility, and smooth execution across the organization.

• Develop strategic creative and copy briefs for seasonal campaign productions, ensuring they ladder up to category priorities and support the storytelling needs of key initiatives.

• Partner with internal and external creative teams to ensure output is on brand, insight driven, and impactful across all consumer touchpoints.

• Lead seasonal budget planning, management of payments to external partners and agencies, ongoing expense tracking, and annual budget reconciliation.

• Maintain accurate financial reporting and ensure alignment with finance and procurement processes.

• Oversee seeding logistics for Lifestyle and motorsport initiatives including packing, shipping, and bulk product organization for seasonal seeding initiatives.

• Assist in the onsite execution of marketing activation plans that support regional key initiatives.

Your talent

• 5+ years of experience in marketing, brand management, or integrated marketing, ideally within consumer products, fashion, lifestyle, or sports.

• Proven ability to lead cross functional initiatives and build integrated marketing plans.

• Strong communicator with experience presenting to senior leadership and sales teams.

• Skilled at translating strategy into clear, actionable creative briefs.

• Highly organized and detail oriented, with the ability to manage multiple projects simultaneously with operational excellence.

• Experienced in budget management and agency/partner oversight.

• Strategic thinker with strong storytelling capabilities.

• Creative problem solver with a proactive, solution-oriented mindset.

• Thrives in fast-paced, deadline-driven environments.

• Willing to travel up to ~20% of thet ime for seasonal meetings and activations.

The hiring range base pay for this position is $74,500-$101,120 + Bonus + Benefits

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Pay may vary depending on job-related knowledge, skills, and experience.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.