Senior Marketing Manager

Who We Are:

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Are you a strategic, creative, and commercially driven Marketing Manager seeking an exciting new challenge within sports?

We help our partners stay ahead of the game and bring more fans close to the action; from delivering high-impact transformation, media rights distribution and brand partnerships, to producing world-class live coverage, content and events.

Register your interest today to be considered for future roles at IMG! This is your chance to take on a role where you will develop and execute B2B and B2C marketing strategies that elevate IMG’s offerings and drive business development across a global client base.

What You’ll Do:

Marketing Strategy & Planning

• Lead the creation and delivery of a marketing strategy for IMG that aligns with business goals and revenue targets.

• Collaborate closely with business leaders, commercial teams, and marketing and stakeholders to shape campaign priorities and messaging.

Brand Messaging & Storytelling

• Define and refine the brand positioning & messaging at IMG with our comms team & copywriter to ensure clear, compelling, and consistent messaging across all touchpoints.

• Craft persuasive narratives that showcase our capabilities, innovation, and track record to sports clients.

Campaign Development & Execution

• Plan and execute integrated B2B or B2C campaigns including digital, social, events, and direct marketing channels.

• Commission and manage creative assets including sizzle reels, case studies, credentials, presentations, and marketing collateral, collaborating with creative teams at Stockley Park and Chiswick Park.

Client & Stakeholder Engagement

• Support business development with tailored marketing materials and pitch content.

• Work with internal stakeholders including production, studios operations, comms, channels and digital teams to ensure alignment.

Performance & Reporting

• Set KPIs and track the performance of campaigns and activity.

• Provide regular insights and recommendations to senior stakeholders to inform marketing and business strategy.

What You’ll Bring:

• Proven experience in B2B and/or B2C marketing, ideally within media, sport or broadcast/production environments.

• Strong strategic thinking with the ability to turn commercial objectives into compelling marketing plans.

• Outstanding written and verbal communication skills, with a talent for storytelling and value proposition development.

• A proactive self-starter who can manage multiple projects with creativity, efficiency, and impact. Experience working cross-functionally in a complex, fast-paced organisation.

• Comfortable engaging and presenting to senior stakeholders and external clients.

• Confident in contributing ideas across different business functions.

• A genuine passion for sport and media.

Location

• These roles could be based at either of our London offices - Chiswick Park and/or Stockley Park, Uxbridge.

TKO EEO Statement: