Paid Media Manager

Who We Are:

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

IMG are hiring a Paid Media Manager to take ownership of paid media plans and campaigns for a key sports client. This role requires working proficiency in both English and Spanish, with Portuguese considered a strong asset to the role.

Responsibilities and Accountabilities

• Ownership of the paid media brief & plans including ideation, implementation, optimization and measurement of campaigns
• Develop a deep understanding of new products and opportunities across paid channels
• Manage the day-to-day of multiple paid campaigns, ranging from awareness to acquisition including the development, delivery and reporting of these campaigns
• Use data driven insights to quickly iterate and methodically improve results day on day, week on week and month on month
• Reporting for clients that include results, insights, recommendations, and proactive solutions

Knowledge and Experience

• 1 to 3 years of paid marketing experience, with a focus in digital
• Familiar with digital paid media platforms, e.g. Google (search, YouTube), META, TikTok, programming and display
• Strong account management skills, that proactively think about our clients’ needs and propose solutions
• Optimization skillset, including and understanding of campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximize results, drive volume, and hit targets
• Experience using data and metrics to drive improvements and then communicating those improvements to stakeholders
• General understanding of full funnel marketing tools, including Brand Lift studies, SOV reporting, A/B testing and ad formats across the funnel
• Knowledge of the Paid Media landscape with an interest in new channels and innovation
• Basic understanding of Marketing Privacy solutions (Google Sandbox, deprecation of third-party cookies, etc.)
• Ability to establish insight from raw data sets, track record of making data-driven decisions
• Strong excel skills, experience in the production of financial proposals and media plans
• Experience in performance management for Display and/or Paid Social channels (comprehension of how paid auctions work, bidding practices, optimization strategies)
• Ideally, some experience in executing campaigns across a multitude of time zones and languages
• An interest in sports

​ Skills and Abilities:

• Excellent communication skills, both written and verbal.
• Ability to follow a style-guide when producing PowerPoint documents
• Organized, proactive and able to meet fixed deadlines while managing multiple clients demands
• The ability to effectively communicate and provide quick and accurate feedback and solutions to stakeholders
• A customer or client-focused approach
• Strong initiative with a willingness to be flexible in their approach to achieve desired outcomes
• Numerate with good experience of using spreadsheets to understand and manipulate data
• Active user and advocate of social media with a perspective on the social and media impacts of such products as X, Facebook, Instagram, TikTok, YouTube, Reddit, Snapchat etc.

Working Conditions:

• This is a full-time permanent contract.

• This role is open to be based in Sao Paolo, Brazil or Buenos Aires, Argentina.

TKO EEO Statement: