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Senior Director, Talent Marketing

  • Brooklyn, USA
  • Full time
  • Competitive
  • 18th October 2024
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Full Description

Wasserman is forever committed to serving our clients, colleagues and community with exceptional insight, influence and creativity, while making a positive and lasting impact. We support our employees' professional aspirations, with a rich internal culture where curiosity is rewarded. We offer our people multiple learning and development programs throughout the world. What we do is fast-paced, exciting and rewarding which is why we love it and why you'll love life at Wasserman.

Join our team today!

Job Description

Wasserman is a leading marketing, management, representation and sales business that serves talent, brands and properties on a global scale. We operate at the epicenter of sports, music, entertainment and culture, empowering clients, igniting passions and inspiring fans worldwide.

Headquartered in Los Angeles, Wasserman's presence spans 27 countries and more than 65 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

Responsible for supporting the day-to-day marketing needs of Wasserman / The

Montag Group's media and post-career clients by driving client related sales, media, and marketing efforts. This includes paid talent partnerships, high end gifting and digital marketing, as well as participating in new business development efforts. These efforts will consist of prospecting and closing brand partnerships, sales reporting and partnership activation.

This role must sit in New York City and work a hybrid schedule.

Duties:

  • High focus on sales, client service, networking and market research; responsible for prospecting, outbound sales calls and pitches
  • Establish brand, agency and media relationships that lead to brand partnerships, barter relationships and high end gifting opportunities
  • Oversee Sales and Marketing strategy for Wasserman and Montag's media, front office, and coaching clients including the creation of marketing materials
  • Build and manage relationships with Montag agents, collaborate on client opportunities
  • Assist marketing leadership with managing relationships with existing partners; ensures the client's contracts are fulfilled.
  • Works with Networks and endemic sponsors, to secure content marketing opportunities for clients through brand activations, content development, as well as media alliances.
  • Maintain department databases and generate reports as required, including through Salesforce.
  • Manage incoming queries for clients and provide regular updates to agents and client service representatives.
  • Monitors client activity to keep up to date on client careers.
  • Meets both personal and department annual sales goals set by talent marketing leadership
  • Contribute to partnership development in other sport verticals and with non-Montag clients when applicable

Requirements:

  • Bachelor's degree in related field, preferably in sports management, content, sales, marketing, communications, or public relations.
  • Minimum of 6 years' experience in sports or media sales industry role
  • Must have advanced knowledge of developments in athlete branding, social media, partnerships, and trends in the sports industry.
  • Must have experience meeting 7-figure revenue goals
  • Possess persuasiveness skills to successfully negotiate on behalf of the client's interests
  • Position requires considerable flexibility in scheduling and the willingness to travel, work nights, weekends and holidays
  • Ability to prospect and research marketing and media partnerships on behalf of the clients
  • Strong understanding of social/digital media
  • Well-developed communication skills, creative thinking and writing skills.
  • Strong analytical, organizational, and project management skills
  • Requires self-management and project management abilities
  • Ability to build strong, lasting relationships internally and externally
  • Ability to anticipate problems and manage expectations
  • Ability to maintain confidentiality and professionalism in all situations. Ability to exercise discretion, sound judgment and significant initiative.

Base salary range: around $135k, plus bonus potential if applicable for role.

Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

The organisation

Wasserman
  • Agencies
  • Los Angeles, USA
  • 2000+ employees
  • Website

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