Senior Director Of Marketing North America

In short

As On’s Senior Director of Marketing, North America, you’ll shape the regional marketing vision and bring it to life across brand, digital, retail, and wholesale channels. This role reports to the General Manager, Americas, and sits on the Americas Leadership Team, translating global strategy into locally resonant stories that fuel community, drive growth, and elevate On’s premium presence across the region. This position is critical to ensuring On shows up with consistency, ambition, and impact across the Americas region. You will lead a high-performing team, inspiring them to achieve ambitious goals while fostering an inclusive and empowering environment.

Your Mission

• Co-create a comprehensive regional marketing strategy based on global initiatives and lead execution to drive brand awareness, consumer engagement, and commercial growth across the Americas.
• Oversee and evolve a high-impact marketing organization, fostering a culture of innovation, accountability, and continuous development within your teams.
• Cultivate a team environment that promotes psychological safety, encourages bold experimentation, and guides team members with empathy, structure, and purpose.
• Strengthen market insight capabilities to translate consumer and partner feedback into actionable growth opportunities, ensuring On's brand messaging resonates deeply with regional audience.
• Champion cross-functional collaboration with global product, sales, digital, and retail teams to ensure integrated campaign rollouts and consistent brand execution across every touchpoint.
• Own regional revenue planning, forecasting, and the overall P&L management for marketing initiatives across the Americas, balancing near-term growth targets with long-term sustainable practices.
• Act as a key stakeholder to the Americas and Global Marketing Leadership Team, providing strategic input and ensuring regional marketing initiatives are aligned with On's broader commercial goals and vision.
• Partner directly with the GM of the Americas to elevate commercial capabilities while representing North America as a trusted thought leader in the global marketing organization, translating global brand vision into seamless regional execution.

Your story

• You have 15+ years of experience shaping marketing strategy at a global premium brand, ideally within the footwear or apparel industries, with a focus on omni-channel expansion.
• You have 7+ years of experience leading functions with teams of teams, demonstrating the ability to oversee directors and navigate complex enterprise scope.
• You have a proven ability to anticipate upcoming trends and potential impacts, envisioning innovative strategies that connect ideas with tangible outcomes.
• You have demonstrated experience crafting an inspiring vision and strategy, communicating it in a relatable way that ignites support across various functions and organizational layers.
• You are skilled at simplifying complex situations and prioritizing critical work for a large function or region, connecting and fostering synergies across different departments.
• You are a strong advocate for Talent and Culture initiatives, consistently cultivating an environment that motivates team members to exceed expectations and contribute to On's priorities.
• Location: This role is ideally based in Portland, OR, but we are open to New York, NY for the ideal candidate.
• Travel: Ability to travel is required. If based in NYC, a minimum of one week in Portland and one week in Zurich per quarter is expected to foster collaboration with key hubs.

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.