Senior Director Bu Originals, Basketball, & Partnerships / Brand Adidas

Purpose & Overall Relevance for the Organization:

 Act as a General Manager by creating & executing Go To Market plans for the Business Unit to drive brand and business success within guidelines set by Global Business Units (BUs)

 

Key Responsibilities: 

• Drive & develop 3-5 year category plan based on overall adidas SBP process (in collaboration with Global)

• Provide BU leadership category across all related functions & departments (Owner of Japan CFT - BA, SpoMa, Channels, Fin, SCM, etc) on vision, strategic objectives/actions & financial targets as defined in brand SBP;
• Drive GTM with focusing on Product – Story - Availability
• Responsible for category forecast within IBP across all channels.
• Deliver financial expectations in NS and Sell out across all channels.
• Set & monitor Japan pricing corridor for category range.
• Define & implement Japan channels allocation for global allocated products.
• Define category CI and lead the communication with Global BU to get Japan needs prioritized.
• Deliver powerful, compelling, commercial, viable range/concept selection for Japan to support the overall brand strategy, purpose & direction.
• Define category calendar, and propose desired MWB allocation by key concepts with Japan BA
• Lead all creation needs, validate SMU requests for Japan and leverage CCT & CCS to fulfill Japan needs to support the SBP.
• Lead and Own Seasonal Category activation and Franchise calendar, including being consultant for Account SWB calendar.
• Take responsibility for Sell-through of the category across Japan, be able to provide insights and to drive actions behind the performance tracking dashboards and share update with Global BU
• Proactively drive category mitigation plan when OTB having the gap
• Develop team sales strategy and implement execution together with cross functional teams.
• Host and manage global BU visit.

KPI's:

• Market P&L for category (NS, Std Margin, Contribution)
• Sell Out all channels
• 5 year category plan : achievement of key initiatives
• Brand & key categories NPS
• Execution excellence in brand concepts/stories
• Market share

 

Key Relationships:

• Global BU
• Brand Activation, CTC, countries CTC
• MOPS, PMO
• Demand Planning, SCM, Finance (marketing ROI)
• Sales (all channels)

 

Knowledge, Skills and Abilities:

• Ability to develop and implement strategy.
• Proven leadership and management abilities especially in managing a diverse team (incl. remote management)
• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
• Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge
• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)

• Strong industry knowledge, across divisions—footwear, apparel, and accessories—and across all Bus.
• Expert understanding of Japan markets' consumers, accounts, economic environment and commercial needs

 

Requisite Education and Experience / Minimum Qualifications:

• 10+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.
• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• Previous experience in managing a global matrix organization required
• Fluent in English
• Willingness to travel upwards of 20% of time