Senior Audience Growth Manager

Senior Audience Growth Manager

Application Deadline: 23 October 2024

Department: Partnerships & Media

Employment Type: Permanent - Full Time

Location: Zurich

Reporting To: Head of Digital Marketing

Description
As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry.

Join the team and support us on our mission.

THE POSITION
These are your key tasks:

• Develop and implement strategies for FIFA's owned and operated platform and Social Media handles to enhance user acquisition, engagement, and retention.
• Drive revenue growth through diverse digital marketing channels, including SEO, SEA, SEM & ASO, social media, and content marketing.
• Develop and execute monetization strategies for digital platforms.
• Coordinate social media efforts to enhance relevance and engagement.
• Define and execute comprehensive email marketing strategies, including planning, scheduling, and performance analysis.
• Develop and implement push notification campaigns to boost engagement and retention.
• Utilize data-driven insights to optimize audience growth strategies and campaign performance via evidence-based content planning.

YOUR PROFILE
We work hard at FIFA.
We are dedicated, ambitious and innovative.

And we respect our values. Always.

For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.

The specific competencies we require for this position are:

• Minimum of 7 years of experience in digital marketing, with a focus on audience growth and engagement
• Proven track record in driving audience growth and revenue through digital marketing channels
• Strong understanding of social media management, email marketing, and content coordination
• Bachelor's degree in Marketing, Communications, or a related field
• Fluent in English; proficiency in any other language is an asset
• Proficient in Word / PowerPoint / Excel
• Excellent analytical, strategic, and communication skills
• Extremely well organized and able to work to numerous parallel deadlines, including short term deadlines
• Ability to work with the business intelligence team to set deliverables for analyzing and measuring the effectiveness of digital marketing and communication initiatives, activations and new digital initiatives
• Flexible mindset, stress resilient and relishes working in a high-paced environment
• Willingness to travel on a frequent basis

PERKS & BENEFITS
The biggest benefit of a career at FIFA is the privilege to work for the beautiful game and create something that matters.

Alongside that privilege, we also offer some extra perks and benefits:

• Health and fitness: Regular football sessions for all abilities, plus on-site gym.
• Home office: Up to two days of home office per week if work permits and home office allowance for all.
• Language courses: Offered to all staff to aid personal and professional growth.
• Continuous learning: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
• Pension: Flexible pension benefits with generous employer contributions.
• Relocation assistance: A dedicated team will be on hand to support your relocation.
• Sustainability: We support all employees using public transport.
• Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
• Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.