Senior Account Manager, Digital

Who We Are:

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Are you an experienced Account Manager or Senior Account Manager looking for an exciting new role in sports where you will lead on a variety of digital content projects?

This could be an incredible opportunity to be responsible for writing and presenting content strategies, auditing client digital production operations and developing creative concepts!

We help our partners stay ahead of the game and bring more fans close to the action; from delivering high-impact transformation, media rights distribution and brand partnerships, to producing world-class live coverage, content and events.

Register your interest today to be considered for future Senior Account Manager opportunities within our Digital team at IMG.

What You’ll Do:

• Ownership of the paid media brief & plans including oversight of all aspects of the campaign process from strategy to ideation to execution to measurement. This means setting the campaigns live on platforms as well as the monitoring and optimising.

• Partner closely with the account teams and key business partners on initiative strategies and plans

• Develop and manage relationships with paid digital platforms, developing a deep understanding of new products and opportunities, implementing where we can and sharing that knowledge with our clients and the larger internal team

• Manage the day-to-day of multiple paid campaigns, ranging from awareness to acquisition including the development, delivery and reporting of these campaigns

• Use data driven insights to quickly iterate and methodically improve results day on day, week on week and month on month

• Responsible for paid budgets so they align to key agreed targets, steering investment for maximum return

• Identifying and sharing industry trends from across the media and tech landscape, to inspire innovation within the team

• Reporting for clients that include results, insights, recommendations, and proactive solutions

What You’ll Bring:

• Strong professional paid marketing experience, with expertise in digital

• Expert in digital paid media platforms, e.g. Google (search), META, TikTok

• Excellent account management skills, that proactively think about our client’s needs and proactively provide solutions

• Optimisation skillset including and understanding of campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets

• Experience using data and metrics to drive improvements and then communicating those improvements to stakeholders

• Experience developing and executing campaigns across a multitude of time zones and languages

• Understanding of Paid Measurement strategies

• Full Funnel marketing experience including Brand Lift studies, SOV reporting, A/B testing and ad formats across the funnel

• Understanding of the Paid Media landscape with an interest in new channels and innovation

• Understanding of Marketing Privacy solutions (Google Sandbox, deprecation of third-party cookies, etc.)

• Ability to establish insight from raw data sets, track record of making data-driven decisions

• Strong excel skills, experience in the production of financial proposals and media plans

• Experience in performance management for Display and/or Paid Social channels (comprehension of how paid auctions work, bidding practices, optimization strategies

• An interest in sport

Location: Chiswick Park, London

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