Research Analyst, Digital

Who We Are:

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

WhatYou’llDo:

Are you passionate about digital, data, and sport?

Then come join the leading global digital sportsports agency. We are looking for a curious, analytical, and culturally aware Research Analyst to turn data into actionable insightsfor our top-tier clients.

In this exciting role,you'llsupport ourteam and clientsby delivering powerful insights that inform content, campaigns, audience planning, and innovation across digital and social channels.Therole blends audienceunderstandingand digital performance analysis to uncoverbehaviours,identifyopportunities, and translate findings into actionable recommendations forour clients.

Ifyou'renaturallyinquisitive,organised, and excited by the intersection of digital, sport, anddata, this is your chance to be part of a world-class team leading the future of fan engagementand powering the passion for sport.

Key Responsibilities and Accountabilities

• Analysecampaigns, content, and channel performance datafrom multiple sources(e.g.Meta, Google,TikTok, Xetc.)to generate actionable insightsand reports

• Conduct quantitative and qualitative research to uncover audiencebehaviours, motivations, and trends

• Work with teams to measure effectivenessthrough the setting and tracking of KPIs,providingrecommendationsforoptimisation

• Contribute to client presentations,weekly andmonthlyreports, and opportunity mapping

• Conduct landscape reviews and benchmarkclientperformance against competitors

• Identify,trackand recommendcultural, technological, and platform shifts relevant to clients

Knowledge and Experience

• Comfortable working withlarge amountsofperformance data from platforms such as Meta, Google, YouTube, TikTok, etc.

• Strong analytical thinking with the ability to turn findings into stories and actionable insights

• Experiencedwith numbers and data,especiallyadvanced Excel skillsto interpret and manipulate information

• Asharpunderstanding of what“good”digitalcontent looks like, paired with a desire to continuously refine,optimise, and elevate creative output.

• An understanding of howsports propertiescommonlyutilisedigitaland social media to grow, engage andmonetisetheir audience 

• A methodical approach to work with excellent attention to detail and a willingness to challenge assumptions whenanalysinginsights

• A strong interest in social media and an awareness of how platforms like X, Facebook, Instagram, YouTube,TikTok,Reddit, and Snapchat shape content and engagement

• Excellent communication and presentation (PowerPoint) skills 

• Proven ability to work collaboratively across cross-functional teams, contributing to shared goals and delivering strong collective outcomes.

• Strongorganisationalskills with a proactive mindset; able to manage multiple client projects simultaneously and meet deadlines with ease 

We’dLove If You Also Have These:

• Knowledgeof data visualization/dashboardingtoolse.g.Tableau, LookerStudioetc.

• Experience with online researchtoolse.g.GWI,Brandwatch,Blinkfireetc.

• A passion for culture, media, sport, entertainment, and/or technology

• Anaptitude for technical exploration; whilst there is no requirement for any coding knowledge, it always helps to understand how the fundamental infrastructures of the internet, websites, and digital platforms work

• Experience with reporting on paid campaignsacross Meta, X and Google

Working Conditions

• This is a permanent position, based at Chiswick Park, with some flexibility on remote working as appropriate

• Working hours are09:00 – 17:00, Monday to Friday

• May berequiredto attend (and travel to) locations, including other IMG buildings and meetings

• Unsocial hours may berequired, as dictated by the demands of the business schedule

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TKO EEO Statement: