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Program Activation Manager

  • Madrid, Spain
  • Full time
  • Competitive
  • 12th June 2025
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Full Description

Welcome to DAZN, a sports and entertainment media publisher that creates and distributes relatable video content. Team Whistle specializes in blending proprietary data-driven insights and personality-based original series to engage its viewers.    We're growing fast and looking to add a talented Program Activation Manager to our team. The Program Activation Manager will execute DAZN’s best-in-class content and media programs in the marketplace, inclusive of a portfolio of social and digital ad products, including online video, sponsorships and integrations of original series, influencer marketing, and custom branded content.    This role will be based in Madrid, Spain.    Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

By joining DAZN, you will be part of a company that has earned the Great Place to Work certification, a recognition we’ve achieved thanks to the commitment and professionalism of everyone at DAZN Spain. This certification reflects the exceptional environment we've built together, where employee well-being is a top priority. At DAZN, we take pride in being an excellent place to work, as confirmed by the experiences and feedback of our team members.
Department 90-602 - Media - Ad Sales Employment Type Permanent Location Spain - Madrid Workplace type Hybrid As our new Program Activation Manager, you’ll have the opportunity to:

  • Lead on all elements of pre and post-sale execution over client campaigns. Including but not limited to: Planning, production, launch execution, delivery, optimization, and recap 
  • Manage development of client facing decks and deliverables such as kick off call decks, talent recommendation decks and brand campaign wrap reports 
  • Develop and manage campaign timelines, milestones and key info in relevant campaign trackers and project management tools internally and externally. Create schedules and budgets across projects. 
  • Communicate and work with all internal departments (Sales, Marketing, Production, Design, Media, etc.) on the development and implementation of client campaign and activations. 
  • Effectively communicate with clients and/or agencies for post-sale support and coordination 
  • Support on branded content shoots while ensuring positive client experience and proper brand integration  
  • Monitor campaign performance and implement optimization recommendations 
  • Facilitate mid-campaign and end of campaign reporting through deck creation, facilitating inputs from insights teams and being able to craft meaningful insights/learnings for client 
  • QA live content for accuracy against client approved social copy and assets 
  • Serve as a positive role model with a strong work ethic and vigorously review all work to ensure a high-quality standard 


You'll have:

  • A degree in economics, business administration, sports, or similar 
  • 3-4 years' experience in a similar publisher or media sales account management role or media agency planning/buying/content role 
  • Proven ability to provide strategic oversight and guidance in the development of branded video content in collaboration with agencies and brands 
  • Experience communicating with top tier clients with an ability to think quickly 
  • Highly organized with the ability to work in a fast-paced environment requiring strong work ethic, teamwork and flexibility 
  • Strong interpersonal and communication skills, excel at building relationships 
  • Detail oriented and process-oriented self-starter with ability to juggle multiple projects at once 
  • Strong understanding of social media platforms (YouTube, TikTok, Instagram, Snapchat, Twitter, Facebook etc.) 
  • Good eye for detail and design for the creation of client facing decks and presentations 
  • Strong analytical concepting skills. You have the ability to leverage insights from our proprietary research, case studies, and more, to recap on successfulness of campaigns 
  • You demonstrate enthusiasm, passion and strong interests in sports, entertainment, advertising, and learning more about Gen Z / Millennials 
  • Fluent in Spanish and English, both verbal and written. Portuguese is a plus. 


Benefits This role will be based in our Madrid office. Benefits include access to DAZN, medical insurance fully funded by the company provided by Cigna (including access to a medical chart, premium hospitals and a reimbursement policy), Cobee flexible compensation policy: 180€ every month to be used on a range of social benefits, refer a friend scheme, learning and development resources, opportunity for hybrid working, and access to our internal speaker series and events.

About DAZN  At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.     As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.    DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:    AMBITIOUS – people who want to make a big impact and drive DAZN forward.    INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business.  People who come up with better, simpler ways of doing things.   PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it.  People who love what they do and show commitment every day.   BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results.    SUPPORTIVE – people who know that we achieve more as a team than as individuals.  People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers.  People who consider others before making decisions.     At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.     Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.    If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.    Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can. 
We look forward to hearing from you.  About DAZN At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 
As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.   DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:   Agility and creativity fuel growth and innovation, to Make It Happen. 
Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 
Collective ambition builds optimism and success, in order to Win As One. 
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 
Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone. If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can. We look forward to hearing from you.

The organisation

DAZN
  • Media & Broadcast
  • London, UK
  • 250-2000 employees
  • Website

We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life.

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