Marketing Manager

Marketing Manager

SPORTS TRAVEL AND HOSPITALITY LIMITED

Office Location: Sydney, Australia

Reports To: Head of Marketing (Sydney)

ROLE OVERVIEW

The Marketing Manager will play a central role in implementing the marketing strategy for key events in Sydney. Reporting into the Head of Marketing and based in our Sydney office, the role is responsible for driving brand awareness, generating qualified leads, and supporting revenue targets by engaging fans both in the Australian market and around the world.

The ideal candidate will be both creative and data-driven, with a strong ability to manage integrated campaigns, digital performance, and cross-agency project delivery that brings our brand to life on a global stage.

MAIN ACCOUNTABILITIES

• Campaign & Strategic Marketing Delivery: Lead the development and rollout of the marketing strategy for key events in Sydney, aligning activity with business objectives to drive awareness, demand, and revenue through standout campaign execution.
• Agency & Production Oversight: Manage relationships with creative, media, and production partners to ensure campaigns are insight-led, delivered on time, and optimised for performance across all touchpoints.
• Integrated Collaboration: Work with internal teams including Sales, Event Delivery, Travel & Tourism, and Customer Relations to ensure marketing activity complements broader business priorities and supports the end-to-end customer journey.
• Performance Marketing & Analytics: Collaborate with our media agency and use data and insights to guide decision-making, optimise digital spend, and improve campaign outcomes — particularly around lead generation and conversion.
• Digital & Social Execution: Drive always-on and campaign digital activity across web, email, paid media, search, and social channels — ensuring consistency and strong engagement with our target audiences.
• Stakeholder & Rights Holder Engagement: Collaborate with Rightsholders and other partners to align marketing plans, leverage shared assets, and maintain strong brand cohesion across platforms.
• Content, Creative Direction & Website CMS: Oversee the development of compelling, on-brand content and messaging that speaks to fans globally and elevates project propositions, while managing website CMS to ensure content is timely, accurate, and aligned with campaign goals.
• Experiential Marketing & Event Support: Contribute to the planning and promotion of key moments & PR events to enhance fan engagement, amplify brand presence and drive campaign impact.
• Reputation & Risk Awareness: Support brand management efforts, ensuring responses to issues are well-handled and consistent with the brand’s tone and values.
• Compliance & Data Responsibility: Ensure marketing practices adhere to privacy, regulatory, and brand governance standards, particularly when handling customer and lead data.

KEY EXPERIENCE

• Proven Campaign Performance: Track record of delivering high-impact, integrated campaigns that drive brand visibility, lead generation, and revenue growth — aligned to commercial objectives and fan engagement goals.
• Digital Marketing Excellence: Deep understanding of digital channels and performance marketing, including paid social, search, email, and web optimisation — with hands-on experience driving customer acquisition and campaign ROI.
• Effective Stakeholder & Partner Management: Skilled at managing cross-functional teams, external agencies, and high-level stakeholders (including rights holders), ensuring alignment across creative, media, and commercial outputs.
• Insight-Led Decision Making: Confident in using data and analytics platforms to shape strategy, optimise performance, and improve campaign effectiveness — with an eye on both short-term results and long-term brand building.

DESIRABLE COMPETENCIES

• Creative and Fan-Focused: Brings fresh thinking and a passion for crafting standout marketing solutions that put fans at the centre — building emotional connection and brand loyalty.
• Strong Communicator and Team Player: Able to clearly communicate ideas and strategy, with a collaborative approach that builds trust across internal teams, external agencies, and Rightsholders. Actively contributes to a positive team culture by supporting colleagues and fostering open, constructive dialogue.
• Resilient and Adaptable: Thrives in fast-paced, evolving environments — stays focused under pressure and adjusts quickly to shifting priorities or new opportunities.

WHO WE ARE

STH Group is a Sodexo Live! company, with offices in London, Miami, Auckland, Melbourne and Sydney, enabling a truly global reach and service offering.

Our Company partners with event owners to make the biggest sporting events in the world - even better! From the Olympic Games in London and Tokyo, the Cricket World Cup in England & Wales to the Rugby World Cups in Japan, England, New Zealand and France, our award-winning team cover the globe to create travel and hospitality programmes with one simple ambition – to leave sports fans knowing they have just been part of an experience of a lifetime.

Through joining STH, you can be part of a motivated, high-performing team that thrive on the excitement of working to bring fans to the heart of the action at the biggest sporting events in the world. We have a collaborative and driven culture, that focuses on collective success and empowerment – maximising opportunities to be innovative in our service offering and ensuring development opportunities are fruitful for our team!

WHAT WE STAND FOR

STH Group identify the below values as fundamental commitments for every member of our team. Like the athletes we admire and connect with fans, we use these as our guiding compass in everything that we do, which supports a “one-team” mentality, culture-code and aligned directive.

• Service Spirit: We are customer obsessed, encouraging our teams to anticipate expectations and take pride in all services they deliver.
• Spirit of Progress: We strive to be trailblazers, we seek continuous improvement and innovation in everything that we do.
• Team Spirit: We thrive on winning together, delivering exceptional outcomes for our customers, employees, partners and the communities in which we operate.

How to Apply: To apply, click on the 'Apply' button to the right of this page.