Marketing Lead, Art Direction

The Marketing Lead, Art Direction will play a critical role in owning the creative vision for Fanatics Betting & Gaming (FBG). This leader will develop and execute creative strategies that resonate with sports fans and casino players, enhancing brand visibility and desirability. Additionally, this role will be responsible for working closely with a talented team of designers. This role requires an individual who thrives in a fast-paced, entrepreneurial environment. Reporting to the VP Creative, the Lead will act as a vital member of the FBG Marketing team.

Responsibilities

• Lead the creative vision and execution for various sportsbook and casino projects, ensuring creative consistency and innovation
• Own the visual direction of the FBG brand to ensure consistency across fan touchpoints
• Collaborate with other FBG teams including Product, Ops and Commercial to gain insightful feedback and work to develop the art direction and overall brand vision
• Work closely with a team of talented designers in the creation, design and execution of graphics for FBG online sportsbook, casino and retail locations
• Run multiple creative work streams and competing priorities in an efficient and organized manner
• Own the FBG design relationship with external agencies and contractors as needed

Experience and Skills

• Bachelor's degree in Marketing, Communications or a related field
• 7+ years of experience in design, art direction or a related creative field
• Preferred experience within the sports industry and knowledge of the space, for example proficiency with sports leagues, players and current events.
• Preferred experience within the sports industry and knowledge of the space including proficiency with sports leagues, players and current events.
• You are best in class at running multiple work streams and multiple deliverables
• You are a subject matter expert with regards to design, advertising and marketing communications
• You are a conceptual campaign expert, with your finger on the pulse of media & culture
• You have experience leading the vision process and and providing creative guidance for an organization
• You have a passion for sports and a strong understanding of fan behavior and team winning culture
• Open to regular travel to events and other Fanatics offices for various offsite and team meetings

The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.

*Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $107,500 to $160,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We'll also give you $700 to set up your home office! Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.