Marketing Director, China

In short

Lead the whole Marketing GC team.

Your Mission

Integrated Brand & Product Campaigns

Lead the creation and execution of impactful brand and product campaigns from concept to launch, overseeing the full lifecycle including creative development, production, social media, PR, retail marketing, partnerships, and event execution. Demonstrate the ability to build campaigns from zero to one, shaping compelling product and brand stories that resonate with consumers. Marketing Strategy & Excellence

Leverage global best practices and local market insights to continuously elevate marketing excellence. Balance a cohesive global brand identity with locally relevant campaigns that resonate with diverse consumer segments and cultural contexts. Ensure strong, consistent brand storytelling across all consumer touchpoints. Business & Data-Driven Leadership

Deeply understand the business and apply data, insights, and performance metrics to inform marketing decisions. Deploy diverse marketing strategies and channels to drive brand awareness, demand generation, and long-term brand equity. Balance short-term commercial impact with long-term brand building. Leadership & Cross-Functional Collaboration

Lead, inspire, and develop a large, high-performing marketing team, fostering a culture of collaboration, accountability, and growth. Manage marketing budgets and ensure effective allocation to maximize brand and business impact. Act as a bridge between global and local teams, advocating for local market needs while ensuring strong execution of global strategies. Partner closely with commercial, retail, product, and global marketing teams to deliver integrated business outcomes. Communicate and collaborate effectively with global senior leadership, providing strategic insights and market perspectives.

Your story

Over 20 years of experience in marketing and communications. Proven track record in sportswear, footwear, apparel, or FMCG industries. Strong strategic thinking combined with hands-on execution capability. Demonstrated success leading large-scale brand and product campaigns across multiple channels. Experience managing sizable teams (over 30) in a fast-paced environment. Deep understanding of modern marketing ecosystems, including digital, social media, PR, retail marketing, and experiential marketing. Highly data-driven and commercially minded, with a strong understanding of how marketing drives business growth. Exceptional leadership, communication, and stakeholder management skills, including experience working with global senior executives. Ability to operate effectively in a global organization with strong cross-market collaboration.

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.