Manager WHS Activation - Deichmann/Snipes/About You - Central Europe - Temp

Purpose & Overall Relevance for the Organization:

Help build and execute the Account Marketing and Activation Plans for a specific Alliance Key Account that delivers significant business growth and improvement in our Brand KPIs. Working in close co-operation with the Alliance Key Account Sales Team with the overall ambition to drive the business and adidas brand positioning at the respective account.

Key Responsibilities:

• Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
• Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
• Deliver and execute the AKA activation strategy and roadmap
• In each fascia and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
• Secure the highest share of space, within key destination doors and locations
• Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
• Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell-out

• Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings ensuring smooth process.
• Understand product, customer and consumer needs from the European markets and all channels
• Where appropriate, support SMU and franchise creation / development 
• Represent the brand activation point of view both internally and externally
• Responsible and accountable for the execution and implementation process for toolkits needed, from briefing customer requirements to instore deployment (excluding creation)
• Closely co-operate with Global and Europe Brand teams to secure a best practice level of implementation of global/EU strategy
• Conduct relevant reporting activities to measure the efficiency and commercial success
• Manage budgets and costs within agreed measures
• Understand the European consumer retail environment including distribution points, share of buy, competitor concepts and support tools
• Accountable and responsible for the visibility to all markets of AKA brand activation to relevant country and global teams through process management and communication process

Key Relationships:

• Merchandising/category teams
• AKA sales teams
• Global Brands: Category Teams, Business Units
• European Functions: Brand Comms, AKA, Finance/ Demand Planning, Business Development, local Brand Activation colleagues.
• Retail, Wholesale and eCommerce

Knowledge, Skills and Abilities:

• High professional maturity
• Highly collaborative with strong communication skills
• High influencing skills and ability to make fact-based decisions
• Strong analytical skills
• Structured, organized and process orientated
• Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
• Ability to work effectively within a team environment and under pressure
• Intermediate to advanced skills in MS Office
• Fluent in English

Requisite Education and Experience / Minimum Qualifications:

• University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
• Category Management/ Ranging/ Merchandising Experience or account marketing / sales: 3 years