Manager, Tour Marketing

Wasserman Music is a leading global agency representing prominent artists across all genres for live performance, touring, brand partnerships, and beyond. We are long-term career development strategists who work with artists to expand their reach and deepen their impact with audiences around the world.

Wasserman Music is part of Wasserman. Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70+ cities, including New York, London, Nashville, Chicago, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit .

Job Description

Manager, Tour Marketing (UK/EU) is responsible for developing & executing Wasserman Music’s comprehensive, growth centric tour marketing program, as well as contributing to achieving programmatic objectives, with an emphasis on driving sales around clients’ events.

Primary duties include developing, implementing and evaluating marketing and ticketing strategies focused on a variety of audiences with a primary goal of selling tickets and maximizing marketing budgets. Working with internal agent teams, managers, labels, tech partners, ticketing vendors and national and local marketing individuals to build timelines, organize & execute artist specific marketing including but not limited to digital, print, radio, tv and outdoor.

Position Overview & Job Description:

• Define the strategy of the overall tour marketing campaign w/ agents, managers, and partners (ie. Labels, consultants) and formulating the goals, strategy, and timeline as in relation to tour marketing
• Communicate the strategy, timeline, and additional marketing initiatives to national and local promoters and ticketing agencies in an organized and clear fashion, available to all partners internally and externally (i.e. promoter/marketing letter, tracking grids, etc.)
• Review and approve marketing plans/budgets by promoters in each market, monitor and adjust marketing strategy as needed in conjunction w/ local promoter & artist marketing teams
• Review and approve localized artwork by promoters in coordination w/ agent and management. This includes, but not limited to, creation of assets, if needed, by various partners (ie. Global Tour Creative, Bill Young Productions, Tour Design, etc.)
• Oversee execution of marketing plans by each promoter, national and local, from announce to closeout. This includes, but not limited to, ticketing, radio, digital ad buying, social media, PR, and tech.
• Advise and execute on tour focused VIP initiatives where appropriate.
• Serve as a central point of contact and liaison for various stakeholders (promoters, labels, management, consultants etc.) for tour marketing purposes to communicate and execute initiatives and streamline marketing requests via a set timeline.
• Establish and manage relationships with national, regional, local promoter marketing teams + additional marketing partners (content/asset creation, on/off platform presale and ticketing vendors, tour listing & email marketing, credit card companies, media partners, etc.)
• Monitor and create institutional knowledge base around digital, marketing, and technology trends, as well as be a part of agency's relationship with digital & marketing service companies, products, and platforms to better serve our client tours in relation to tour marketing
• Work in tandem w/ US based SVP, Marketing (Head of Marketing) & Senior Manager, Tour Marketing (UK based) and full tour marketing team on developing new systems and processes to better and make our department more efficient
• Serve as a tour marketing consultant to various agent teams to advise on best practices and turnkey systems to execute tour marketing campaigns when department is not directly involved.
• Managing the interns that work in the tour marketing department (if applicable)
• Other tour marketing department duties may be assigned.

Job Requirements:

• Extensive experience in related role (minimum of 5 years of experience)
• Strong organizational and project-management skills
• Excellent written and verbal communication skills
• Solid knowledge of market and media buying, planning, digital marketing & social media marketing
• Ability to work with limited supervision and with multiple individuals in a fast paced and dynamic environment
• Ability to adapt to working with various stakeholders in a variety of environments
• Highly organized, detail oriented and comfortable working in a fast-paced and deadline driven environment while managing multiple priorities
• Must be always discrete and professional and maintain absolute confidentiality as this position regularly handles sensitive information
• Understanding of publicity, digital, radio, social media, tech as it pertains to tour marketing a must
• Knowledge of radio around tour marketing and promotions
• Experience in working in multiple genres in related role
• APAC, South American and AUS/NZ tour marketing experience a plus, but not necessary

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.